Claritas PRIZM Premier vs. TradingView

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

This platform is suited for retail traders that use discretionary trading strategies and automated strategies alike. As far as HFT goes I cannot say as I haven't developed any strategies of that kind. So, i can't determine its appropriateness. For forex and stock trading I would say it has everything you need. I also can't vouch for how well it performs for options traders, I would imagine it may not be the go to app as I don't see any og the Greeks that options traders would need to monitor to make trading decisions.

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Indicators.
• History patterns.
• Comparison between different stocks or crypto coins.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• nothing I can think of so far

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

TradingView is used by more people, and most of the investing shows I watch use TradingView

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• Trading is a peculier activity so this metric is purely subjective and depends on each trader's experience.