CognitiveSEO vs. Moz Local

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
Pricing
CognitiveSEOMoz Local
Editions & Modules
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
Offerings
Pricing Offerings
CognitiveSEOMoz Local
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
More Pricing Information
Community Pulse
CognitiveSEOMoz Local
Features
CognitiveSEOMoz Local
SEO
Comparison of SEO features of Product A and Product B
CognitiveSEO
7.1
4 Ratings
7% below category average
Moz Local
-
Ratings
Keyword analysis7.84 Ratings00 Ratings
Backlink management8.24 Ratings00 Ratings
SERP ranking tracking7.54 Ratings00 Ratings
Page grader6.83 Ratings00 Ratings
Competitive analysis6.64 Ratings00 Ratings
Site audit / diagnostics6.02 Ratings00 Ratings
Site recommendations5.93 Ratings00 Ratings
Task management7.82 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
CognitiveSEO
5.4
3 Ratings
33% below category average
Moz Local
-
Ratings
Local SEO7.22 Ratings00 Ratings
Social SEO6.52 Ratings00 Ratings
Mobile SEO3.01 Ratings00 Ratings
Global SEO5.02 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
CognitiveSEO
5.6
4 Ratings
40% below category average
Moz Local
-
Ratings
Multi-domain support5.54 Ratings00 Ratings
Integration with web analytics tools5.83 Ratings00 Ratings
Best Alternatives
CognitiveSEOMoz Local
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Yext
Yext
Score 7.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognitiveSEOMoz Local
Likelihood to Recommend
6.7
(4 ratings)
10.0
(1 ratings)
Support Rating
6.1
(2 ratings)
-
(0 ratings)
User Testimonials
CognitiveSEOMoz Local
Likelihood to Recommend
CognitiveSEO
CognitiveSEO is a very useful tool for any company looking to boost its marketing effort substantially. While telemarketing is an excellent way to generate new business, online marketing campaigns are crucial in today's society when it comes to prospecting for new business opportunities. Occasionally it can be difficult to reach new audiences who are in fact an appropriate fit for the products you offer. CognitiveSEO helps you target market those audiences and utilize the most out of your marketing efforts.
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iContact
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
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Pros
CognitiveSEO
  • New link alerts
  • Competitive analysis
  • Toxic link reports
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iContact
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
Read full review
Cons
CognitiveSEO
  • The interface can be clunky
  • It's a bit too all-in-one for me as I use other solutions for features like rank tracking and mentions
  • You are unlikely to use all the features you are paying for
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iContact
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
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Support Rating
CognitiveSEO
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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iContact
No answers on this topic
Alternatives Considered
CognitiveSEO
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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iContact
Moz is just as good as Yext, the only major difference is the size of the network.
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Return on Investment
CognitiveSEO
  • We've cleaned up link profiles which clients have appreciated
  • With the on-going link monitoring we've spent less time re-auditing link profiles
  • Anchor text monitoring also sped up our toxic review
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iContact
  • Information has been published which has helped ensure we are trusted amongst our customers.
Read full review
ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.