TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Convertro (discontinued)

    Score5.9 out of 10
    N/AConvertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A

    Whatagraph

    Score9.7 out of 10
    N/AWhatagraph is a marketing data platform that removes data-related manual work and hassle from a marketer's day-to-day. It is designed to make working with data (managing, blending, and visualizing cross-channel data) swift and easy for anyone in a team: Marketing data is collected in a single hub without any third-party tools and connectors. Unstructured, scattered cross-channel data can be managed with no-code transformations. Anyone in a marketing team can execute…N/A
    Pricing
    Convertro (discontinued)Whatagraph
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Convertro (discontinued)Whatagraph
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Convertro (discontinued)Whatagraph
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Convertro (discontinued)Whatagraph
    Likelihood to Recommend
    1.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Convertro (discontinued)Whatagraph
    Likelihood to Recommend
    Discontinued Products
    I am unable to answer this, as they have still not been able to provide data of any value after two years.
    Incentivized
    Read full review
    Whatagraph
    Whatagraph is especially important and useful for client-facing reports, as well as internal optimizations and monitoring. Some of the data/widgets/AI don't reliably use the context I give them when generating reports, so that could be improved.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Respond to emails
    Incentivized
    Read full review
    Whatagraph
    • Allows us to customize data/reports to better explain to clients what's happening in their accounts. Its not a key event, its a conversion type.
    • The graphs and charts always help show specific data, like demography or spend.
    • A coworker said it works like Google's preferred UA, making it much easier to build tables, charts, etc.
    • Joins/Blends have become SO much easier and let me combine data in the ways I need.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • No apparent end-to-end solution for implementation.
    • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
    • No universal tagging method.
    • Numerous tags to be implemented based on a variety of data sources.
    • After 2 years of working on implementation, data is still not being captured consistently.
    • Convertro looks to us for solutions rather than providing any.
    Incentivized
    Read full review
    Whatagraph
    No answers on this topic
    Usability
    Discontinued Products
    No answers on this topic
    Whatagraph
    I think anyone in digital marketing can use this platform to find good basic information. It's accessible for someone like me, who's looking for deep dives more often than not, but anyone with time can use it easily.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Visual IQ - much simpler and effective setup.
    Incentivized
    Read full review
    Whatagraph
    No answers on this topic
    Return on Investment
    Discontinued Products
    • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
    Incentivized
    Read full review
    Whatagraph
    • I save so much time on monthly reporting using Whatagraph + ChatGPT. Like 30 hours a month, at least.
    • Sometimes adjusting filters on already-built reports takes time because EACH filter must be adjusted per widget, rather than changing one shared filter.
    Incentivized
    Read full review
    ScreenShots