C5i Discovery vs. SnapApp Interactive Content Marketing (discontinued)

Course5 Discovery was able to help my organization with cross-functional data by monetizing it. Our data was transformed into augmented dashboards which are easy to navigate - I've never used a platform like this, so I found that this solution minimal enough for a beginner, but also intelligent enough for a seasoned professional. Course5 Discovery was able to curate personal stories around our data which allowed us to make better business decisions because we were basing them on facts and analytics. More importantly, these analytics are presented in a way that makes sense! The insights provided to our business were a mix of facts that were both predictive and prescriptive, which brought out the business to the next level. We no longer have to take the time to run endless reports, and then spend hours trying to decipher them. Instead, with Course5 Discovery all the information, data, and insights we need are right in front of us when we need it most.

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

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• Data Visualization.
• Predictive Modeling.
• Trend Analysis.
• Data Analysis.

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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• Multi-Platform use.
• Mobile Suport.
• Customization.

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

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We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

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Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• We saved time because the analytics were presented in a way that made sense.
• Return on Investment.
• Scalability as a company.

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• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.