Craft, from the company of the same name in Tel Aviv, is presented by the vendor as a better way for Product Managers to manage and plan their products in agile environment.
Craft is one of the more complex tools focused on digital products. Besides Craft, I've testes ProductPlan and Aha! and they are all great tools, but I think Craft is the one that merges powerful features with some ease to use. But I think that many users would benefit more …
Craft has a completely unique tool set that has functionality that really is not duplicated any where else in the industry. It cannot really be compared to any other tool I have had experience with, especially with the larger cloud infrastructure that Invision has built around …
Craft is really well suited for any size design team - I have used it within a team of 3, and within a team of 30. It helps with collaboration within the team, and between external teams through 'sync' with Invision. It increases efficiency of using Sketch with things like 'data', 'duplicate', and 'stock'. These tools not only make designing faster, but also more realistic, allowing us to 'test' our designs sooner.
Craft has a completely unique tool set that has functionality that really is not duplicated any where else in the industry. It cannot really be compared to any other tool I have had experience with, especially with the larger cloud infrastructure that Invision has built around their plugin and their platform.