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Criteo Commerce Max (Retail Media) vs. Criteo Commerce Yield

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Commerce Max (Retail Media)
Score 6.7 out of 10
N/A
Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A
Criteo Commerce Yield
Score 0.0 out of 10
N/A
Commerce Yield is a monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to APIs), Commerce Yield powers direct demand while also improving incremental growth through brand, agency, and partner integrations. Commerce Yield’s retail media technology aims to ensure ad relevancy, optimize campaign performance, and deliver closed-loop…N/A
Pricing
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdvertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.Criteo Commerce Yield operates on a revenue share pricing model, paid by the retailer. Some add on solutions and services may incur additional fees.
More Pricing Information
Community Pulse
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Best Alternatives
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Small Businesses
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Amazon Advertising Sponsored Products
Score 7.1 out of 10
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Score 7.1 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Amazon Advertising Sponsored Products
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Score 7.1 out of 10
Enterprises
Marin Software (discontinued)
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Score 9.1 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Likelihood to Recommend
6.4
(1 ratings)
-
(0 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Criteo Commerce Max (Retail Media)Criteo Commerce Yield
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
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Criteo
No answers on this topic
Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
Read full review
Criteo
No answers on this topic
Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
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Criteo
No answers on this topic
Usability
Criteo
Intuitive and easy to use.
Verified User
Anonymous
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Criteo
No answers on this topic
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
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Criteo
No answers on this topic
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
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Criteo
No answers on this topic
Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
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Criteo
No answers on this topic
ScreenShots

Criteo Commerce Max (Retail Media) Screenshots

Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.

Criteo Commerce Yield Screenshots

Screenshot of analytics showing which placement didn't fill and why.Screenshot of where to set the availability status for each campaign, and its ad type.Screenshot of where to manage campaigns, and buy types Indirect sold and Direct sold accounts can be accessed.Screenshot of where to review pending line items.Screenshot of revenue reports.