Quick GTM with Retail Media by Criteo
January 31, 2021

Quick GTM with Retail Media by Criteo

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Retail Media for Retailers

Overall Satisfaction with Retail Media by Criteo

Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.

Pros

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting

Cons

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Do you think Criteo Commerce Max (Retail Media) delivers good value for the price?

Yes

Are you happy with Criteo Commerce Max (Retail Media)'s feature set?

Yes

Did Criteo Commerce Max (Retail Media) live up to sales and marketing promises?

Yes

Did implementation of Criteo Commerce Max (Retail Media) go as expected?

Yes

Would you buy Criteo Commerce Max (Retail Media) again?

Yes

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Intuitive and easy to use.
Well suited--customizable enough to go to market efficiently and quickly.

Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Comments

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