Quick GTM with Retail Media by Criteo
January 31, 2021

Quick GTM with Retail Media by Criteo

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Retail Media for Retailers

Overall Satisfaction with Retail Media by Criteo

Retail Media by Criteo is being used by our UK ads team for funded media and performance ads (sponsored products) to boost profitability of the site through advertising revenue.
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Do you think Retail Media by Criteo delivers good value for the price?

Yes

Are you happy with Retail Media by Criteo's feature set?

Yes

Did Retail Media by Criteo live up to sales and marketing promises?

Yes

Did implementation of Retail Media by Criteo go as expected?

Yes

Would you buy Retail Media by Criteo again?

Yes

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Intuitive and easy to use.
Well suited--customizable enough to go to market efficiently and quickly.

Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.