Criteo Commerce Max (Retail Media) vs. Flow Platform

Criteo Commerce Max (Retail Media)

Flow Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Criteo Commerce Max (Retail Media)	Score 6.7 out of 10	N/A	Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.	N/A
Flow Platform	Score 9.1 out of 10	N/A	Flow is a commerce media platform that connects brands with high-intent, first-party audiences and helps retailers, marketplaces, and digital platforms monetise their data.	N/A

Pricing

Criteo Commerce Max (Retail Media)

Flow Platform

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Criteo Commerce Max (Retail Media)	Flow Platform
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Advertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.

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More Pricing Information

Community Pulse
	Criteo Commerce Max (Retail Media)	Flow Platform

Best Alternatives
	Criteo Commerce Max (Retail Media)	Flow Platform
Small Businesses	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	Marin Software Score 9.1 out of 10	Marin Software Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Criteo Commerce Max (Retail Media)	Flow Platform
Likelihood to Recommend	6.4 (1 ratings)	- (0 ratings)
Usability	9.1 (1 ratings)	- (0 ratings)
Support Rating	6.4 (1 ratings)	- (0 ratings)

User Testimonials
	Criteo Commerce Max (Retail Media)	Flow Platform
Likelihood to Recommend	Criteo Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data. Verified User Anonymous Read full review	Flow No answers on this topic
Pros	Criteo Intuitive dashboards and reporting Custom templates for display media Flexibility in terms of setting guardrails for targeting Verified User Anonymous Read full review	Flow No answers on this topic
Cons	Criteo Exportable insights at a brand, page, and placement level Segmentation API service to better manage first-party data Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill Verified User Anonymous Read full review	Flow No answers on this topic
Usability	Criteo Intuitive and easy to use. Verified User Anonymous Read full review	Flow No answers on this topic
Support Rating	Criteo Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8. Verified User Anonymous Read full review	Flow No answers on this topic
Alternatives Considered	Criteo Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong. Verified User Anonymous Read full review	Flow No answers on this topic
Return on Investment	Criteo Increased net revenue Increased profit CTR is unchanged (but this can be improved with better opportunities for targeting) Verified User Anonymous Read full review	Flow No answers on this topic
ScreenShots	Criteo Commerce Max (Retail Media) Screenshots