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Criteo Commerce Max (Retail Media) vs. Helium 10

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Max (Retail Media)

    Score6.7 out of 10
    N/ACriteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A

    Helium 10

    Score8.6 out of 10
    N/AThe Helium 10 Software Suite, from Helium 10 in Irvine, is designed to help users gain an advantage over competitors on Amazon. For more sales, more time, lower PPC costs, and to discover hidden keywords competitors don’t use, the vendor offers Helium 10.

    $29

    per month

    Pricing
    Criteo Commerce Max (Retail Media)Helium 10
    Editions & Modules
    No answers on this topic
    Starter (billed annually)
    $29
    per month
    Starter
    $39
    per month
    Platinum (billed annually)
    $79
    per month
    Platinum
    $99
    per month
    Diamond (billed annually)
    $229
    per month
    Diamond
    $279
    per month
    Offerings
    Pricing Offerings
    Criteo Commerce Max (Retail Media)Helium 10
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdvertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.—
    More Pricing Information
    Best Alternatives
    Criteo Commerce Max (Retail Media)Helium 10
    Small Businesses
    No answers on this topic
    Rithum
    Score6.2 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce Max (Retail Media)Helium 10
    Likelihood to Recommend
    6.4
    (1 ratings)
    9.0
    (2 ratings)
    Usability
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Criteo Commerce Max (Retail Media)Helium 10
    Likelihood to Recommend
    Criteo
    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Read full review
    Helium 10
    I find it very well suited to market analysis and competitor research. It helps you understand where your products fit within the product segment and identify profitable opportunities.
    Incentivized
    Read full review
    Pros
    Criteo
    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Read full review
    Helium 10
    • Product sales history
    • Keyword research
    • Inventory Management
    Incentivized
    Read full review
    Cons
    Criteo
    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Read full review
    Helium 10
    • Variation analysis is possible but more cumbersome than necessary.
    • Sometimes slow to load data.
    • Difficult to translate keywords reports straight to Amazon listings.
    Incentivized
    Read full review
    Usability
    Criteo
    Intuitive and easy to use.
    Read full review
    Helium 10
    The data injection into the Amazon website is pretty intuitive and well laid out. The extension and the website are somewhat clunky, and it's more difficult to engage with them effectively.
    Incentivized
    Read full review
    Support Rating
    Criteo
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Read full review
    Helium 10
    No answers on this topic
    Alternatives Considered
    Criteo
    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Read full review
    Helium 10
    Helium 10 was recommended to me by a very successful Amazon seller and business owner so I did not do much looking. I know Jungle Scout is similarly priced and capable. I have someone in my network now that uses it. Sometimes I will ask them to run ASIN data for me when H10 is being inconsistent and it seems to be able to produce a good report for me.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Read full review
    Helium 10
    • It has allowed us to identify new products to sell
    • It is lacking in some of its specific sales data
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Max (Retail Media) Screenshots

    Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.