Criteo Commerce Max (Retail Media) vs. Helium 10

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

I find it very well suited to market analysis and competitor research. It helps you understand where your products fit within the product segment and identify profitable opportunities.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Product sales history
• Keyword research
• Inventory Management

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• Variation analysis is possible but more cumbersome than necessary.
• Sometimes slow to load data.
• Difficult to translate keywords reports straight to Amazon listings.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Intuitive and easy to use.

The data injection into the Amazon website is pretty intuitive and well laid out. The extension and the website are somewhat clunky, and it's more difficult to engage with them effectively.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Helium 10 was recommended to me by a very successful Amazon seller and business owner so I did not do much looking. I know Jungle Scout is similarly priced and capable. I have someone in my network now that uses it. Sometimes I will ask them to run ASIN data for me when H10 is being inconsistent and it seems to be able to produce a good report for me.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• It has allowed us to identify new products to sell
• It is lacking in some of its specific sales data

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info