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Criteo Commerce Max (Retail Media) vs. Mirakl Ads

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Criteo Commerce Max (Retail Media)

2 Reviews and Ratings

Mirakl Ads

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Max (Retail Media)

    Score6.7 out of 10
    		N/ACriteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A

    Mirakl Ads

    		N/AN/AMirakl Ads is a retail media solution optimized for eCommerce and marketplaces used to monetize a premium eCommerce audience and create a revenue stream using both first-party and marketplace assortment.N/A
    Pricing
    Criteo Commerce Max (Retail Media)Mirakl Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Criteo Commerce Max (Retail Media)Mirakl Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdvertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.—
    More Pricing Information
    User Ratings
    Criteo Commerce Max (Retail Media)Mirakl Ads
    Likelihood to Recommend
    6.4
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Criteo Commerce Max (Retail Media)Mirakl Ads
    Likelihood to Recommend
    Criteo
    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    Pros
    Criteo
    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    Cons
    Criteo
    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    Usability
    Criteo
    Intuitive and easy to use.
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    Support Rating
    Criteo
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Verified User
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    Mirakl
    No answers on this topic
    Alternatives Considered
    Criteo
    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    Return on Investment
    Criteo
    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Verified User
    Read full review
    Mirakl
    No answers on this topic
    ScreenShots

    Criteo Commerce Max (Retail Media) Screenshots

    Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.