Criteo Commerce Max (Retail Media) vs. PubMatic

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
• Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
• Don't place blame where blame isn't warranted.
• Knowing the terminology you're speaking about well before you have a conference call.

We have already cancelled.

Intuitive and easy to use.

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

We regret using PubMatic and are happy with our choice to move forward onto a better company.

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• Increased problem areas
• Decreased productivity.