Criteo Commerce Max (Retail Media) vs. SellerApp

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

SellerApp helps me with the latest updates about my amazon business through timely alerts. It allows me to manage my account daily. I get regular metric updates about my Amazon account by mail which I can access from anywhere. This feature has helped me make quick changes to increase my total profitability

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Helped in reducing ad spending by bringing down ACoS and eliminating negative keywords. Also Focus on parameters such as match type, bid amount, and competition.
• SellerApp's Amazon Keyword Research tool helped in identifying and targeting all customer search terms for maximum visibility.
• Helped in increasing Amazon PPC sales with regular optimization and refining the campaign performance.

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• Overall, it’s a great tool but one aspect they can improve on, is the speed of the extension. It takes a few moments to load.

Intuitive and easy to use.

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

SellerApp has leveled up our PPC game to a great extent. There are a lot of platforms out there that offer the same services. And having tried a couple of them before SellerApp, We can safely say that we are most satisfied with SellerApp's professionalism and expertise. It is an all-in-one tool for Amazon Seller.

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• With SellerApp's tools and optimization techniques, we were able to decrease our ACoS and generate a high ROI. On the whole, it has been really efficient
• SellerApp is the wisest choice when it comes to Amazon PPC Management. It has been providing us with PPC data that helped us execute the right actions to reach our target ACoS.