TrustRadius

Criteo Commerce Max (Retail Media) vs. SellerPPC

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Commerce Max (Retail Media)
Score 6.7 out of 10
N/A
Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A
SellerPPC
Score 0.0 out of 10
Small Businesses (1-50 employees)
SellerPPC is a PPC automation platform for Amazon sellers and brands. The software connects to the official Amazon Ads API and manages Sponsored Products and Sponsored Brands campaigns across 16 Amazon marketplaces (North America, Europe, Brazil, and the Middle East) from a single subscription. The engine evaluates each keyword over two time windows (7 and 30 days) and adjusts bids with a proportional formula based on the gap between target ACoS and actual ACoS. A 5 to 7 day cool-down…
$79
per month flat fee
Pricing
Criteo Commerce Max (Retail Media)SellerPPC
Editions & Modules
No answers on this topic
SellerPPC
$79
per month flat fee
Offerings
Pricing Offerings
Criteo Commerce Max (Retail Media)SellerPPC
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdvertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.Flat pricing: $79 per month covers all 16 supported Amazon marketplaces, with no percentage of ad spend and no per-marketplace fee. Annual billing is available at $758.40 per year (a 20 percent discount). The first 50 founding members can lock a lifetime rate of $49 per month. No setup fee and no commitment; subscriptions can be cancelled in one click.
More Pricing Information
Community Pulse
Criteo Commerce Max (Retail Media)SellerPPC
Best Alternatives
Criteo Commerce Max (Retail Media)SellerPPC
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 5.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 5.5 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 5.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 5.5 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Criteo Commerce Max (Retail Media)SellerPPC
Likelihood to Recommend
6.4
(1 ratings)
-
(0 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Criteo Commerce Max (Retail Media)SellerPPC
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Usability
Criteo
Intuitive and easy to use.
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
Read full review
SellerPPC
No answers on this topic
ScreenShots

Criteo Commerce Max (Retail Media) Screenshots

Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.

SellerPPC Screenshots

Screenshot of Multi-marketplace dashboard: sales, ad spend, ACoS, TACoS and ROAS across 16 Amazon marketplaces in one view.Screenshot of Audit log and safety caps: every bid change is logged with before and after values and can be reverted in one click.