Crowdtap vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crowdtap
Score 10.0 out of 10
N/A
Crowdtap is an influencer marketing platform from the fast growing company of the same name headquartered in New York, for marketers who wish to leverage fans and consumers' content and ideas. Crowdtap is popularly used by well known brands like Kraft, Weightwatchers, Verizon, Hershey's, and more.N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
CrowdtapOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrowdtapOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrowdtapOlapic
Features
CrowdtapOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Crowdtap
-
Ratings
Olapic
6.6
4 Ratings
17% below category average
Ideation00 Ratings6.33 Ratings
Approval workflows00 Ratings5.44 Ratings
Content collaboration00 Ratings7.12 Ratings
Content calendar00 Ratings7.01 Ratings
Network for content licensing/production00 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Crowdtap
-
Ratings
Olapic
6.7
4 Ratings
16% below category average
Content hub00 Ratings6.13 Ratings
Forms / Gated content00 Ratings6.12 Ratings
Embedded CTAs00 Ratings6.73 Ratings
Content distribution00 Ratings7.23 Ratings
Content promotion00 Ratings7.02 Ratings
Content automation00 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Crowdtap
-
Ratings
Olapic
6.3
4 Ratings
17% below category average
Audience profiling and targeting00 Ratings6.02 Ratings
Closed-loop tracking and reporting00 Ratings5.22 Ratings
Content performance analytics00 Ratings6.13 Ratings
Campaign optimization dashboard00 Ratings7.02 Ratings
Competitive analytics00 Ratings7.02 Ratings
Best Alternatives
CrowdtapOlapic
Small Businesses
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Meltwater
Meltwater
Score 8.0 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrowdtapOlapic
Likelihood to Recommend
10.0
(1 ratings)
5.6
(4 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CrowdtapOlapic
Likelihood to Recommend
Crowdtap
Crowdtap is a good application for teams that need quick feedback on new design or advertising options. They seem to have good data on the respondents and their relative fields. Many of the designs of the questions are easy to distinguish and do not overload the respondent with too many options
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
Crowdtap
  • Short quick interactions.
  • Easy payouts.
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
Crowdtap
  • Occasional question errors.
  • Occasionally run out of questions.
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Support Rating
Crowdtap
Crowdtap is the easiest and most straightforward way to get quick and easy feedback for competing designs or ideas
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Monotype
No answers on this topic
Alternatives Considered
Crowdtap
Crowdtap allows the user to provide short questions and images to get quick turnarounds for competing ideas and designs. The rewards system is useful and seems to be very competitive with other products. The questions are mostly short, however you can also create detailed multi-step questions within a campaign. Overall Crowdtap is the best in its area.
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Return on Investment
Crowdtap
  • Good interaction with employees.
  • Quick feedback and turnaround.
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots