Olapic - UGC and Shopping
March 07, 2018
Olapic - UGC and Shopping
Score 8 out of 10
Overall Satisfaction with Olapic
Currently we use Olapic to ingest mentions of our products and influencers on Instagram, attach product to them and host the user-generated social content along with shoppable products on our website. It is also used to render our company's Instagram feed shoppable by creating a 'TapShop' that allows us to leverage UGC to market directly on social media.
- It allows for quick filtering of social content and an easy process to tag product to the content. This allows you to leverage external and internal Instagram content on the website
- It ingests our catalog feed an allows for easy searching, which allows relatively easy processes both in tagging Insta content on our website and relating content to product on Instagram.
- It's easy to create instances customized to content on our website using Olapic's widget builder tool. I've had very little problem generating great content and customizing it for several different brands' use.
- So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
- Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.
- In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
- We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
- Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.