CustomerAdvocacy.com vs. RO Innovation

It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.

Incentivized

BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC

Incentivized

• Easy to use
• Easy to implement
• Easy to integrate
• Secure and Reliable

Incentivized

• The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
• Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
• Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.

• It is little slow
• Sometimes lags in reporting
• Pricing is little high

Incentivized

• Unintuitive user interface
• Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
• Searching features are clunky, outdated, and unhelpful

Incentivized

Boulder Logic is just so easy and is in Salesforce

Incentivized

No known issues

No known issues

The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference

An area I found with an opportunity for improvement is the structure of
challenges, I find it somewhat rigid. The activities that are often
produced all have the same structure and can look a little boring after a
while from the advocates point of view. It would be nice if activities
can be more visually diverse but the way the
information is structured. If there are options to allow activities to
be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.

Incentivized

While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors

Incentivized

• Compatible with other tools
• The best thing about the app is how easy it is to quickly target challenges for a
• specific subset of our customers.
• The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.

Incentivized

• Lack of ability to implement references program
• Stalled deployment of program

Incentivized