D&B Buyer Intent vs. Fliptop (Discontinued Product)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Buyer Intent
Score 9.6 out of 10
N/A
A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords.N/A
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
Pricing
D&B Buyer IntentFliptop (Discontinued Product)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B Buyer IntentFliptop (Discontinued Product)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B Buyer IntentFliptop (Discontinued Product)
Best Alternatives
D&B Buyer IntentFliptop (Discontinued Product)
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
D&B Buyer IntentFliptop (Discontinued Product)
Likelihood to Recommend
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
D&B Buyer IntentFliptop (Discontinued Product)
Likelihood to Recommend
Dun & Bradstreet
No answers on this topic
Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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Pros
Dun & Bradstreet
No answers on this topic
Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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Cons
Dun & Bradstreet
No answers on this topic
Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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Alternatives Considered
Dun & Bradstreet
No answers on this topic
Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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Return on Investment
Dun & Bradstreet
No answers on this topic
Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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ScreenShots