Fliptop turned our heads around
Overall Satisfaction with Fliptop
Fliptop is being used:
- To target accounts most likely to create winnable opportunities.
- To focus sales resource on those opportunities we are more likely to win.
Pros
- Listening to customers - very responsive customer success team.
- Working with customers to build the most predictable model.
- Easy to set up and get useful reporting quickly.
Cons
- A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
- Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
- Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
- We have identified the key market segments that drove over 50% of our growth last year.
- Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
- Infer,lattice,everstring
We pushed Fliptop through to preferred vendor because (at that time):
- Fast set up time with zero cost
- Public appexchange listing (passed salesforce security)
- Demonstrated best understanding of our requirements
Comments
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