Data Central vs. Fidelity Active Trader Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Central
Score 8.0 out of 10
N/A
N/AN/A
Fidelity Active Trader Pro
Score 9.1 out of 10
N/A
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.N/A
Pricing
Data CentralFidelity Active Trader Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data CentralFidelity Active Trader Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—$0 commissions for online US stock, ETF, and option trades. Margin rates among the most competitive in the industry—as low as 4.00%. No minimums to open an account.
More Pricing Information
Community Pulse
Data CentralFidelity Active Trader Pro
Top Pros

No answers on this topic

Top Cons

No answers on this topic

User Ratings
Data CentralFidelity Active Trader Pro
Likelihood to Recommend
8.0
(1 ratings)
8.7
(5 ratings)
User Testimonials
Data CentralFidelity Active Trader Pro
Likelihood to Recommend
April Software
Well suited: 1. We use Data Central to run queries & fetch data. 2. It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs. 3. Its so customizable as we can fetch the data through query for a particular, day, week, month, year. Least Suited: 1. Its very complicated for new users. 2. Data integration with multiple tables is a challenging during any launches. 3. Implementation is very time consuming since it involves large amount of data. 4. The output from the query is stored for maximum of 1 year & can't be retained for more than a year.
Read full review
Fiidelity Investments (FMR LLC)
Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
Read full review
Pros
April Software
  • We use Data Central to run queries & fetch data.
  • It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs
  • Its so customizable as we can fetch the data through query for a particular, day, week, month, year.
Read full review
Fiidelity Investments (FMR LLC)
  • Accurate Data
  • Ability to reach out for help
  • Ease of use once trained
Read full review
Cons
April Software
  • Its very complicated for new users
  • Data integration with multiple tables is a challenging during any launches
  • Implementation is very time consuming since it involves large amount of data
  • The output from the query is stored for maximum of 1 year & can't be retained for more than a year
Read full review
Fiidelity Investments (FMR LLC)
  • The advanced charts have made improvements but are still behind Thinkorswim
Read full review
Alternatives Considered
April Software
Haven't tried any alternatives to Data Central as what we were looking for was very unique & customizable solutions. So, we went ahead with Data Central only. As we were able to scale our operations & appplications through it.We use Data Central to run queries & fetch data. It's so customizable as we can fetch the data through query for a particular, day, week, month, year.
Read full review
Fiidelity Investments (FMR LLC)
Unlike Active Trader Pro, TD Ameritrade's advanced desktop platform thinkorswim has no frequent trader requirements. It is also very advanced, boasting 400 technical studies and 20 drawing tools. It offers paper money, a practice mode. Forex and futures can also be traded on thinkorswim. There are many useful features on thinkorswim, such as heat maps, live streaming of CNBC, an economic calendar, alerts, and more. thinkorswim is tailored to more sophisticated traders and it is not that user-friendly compared to Active Trader Pro.
Read full review
Return on Investment
April Software
  • We use Data Central to run queries & fetch data.
  • It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs
  • Its so customizable as we can fetch the data through query for a particular, day, week, month, year.
  • Data integration with multiple tables is a challenging during any launches
  • The output from the query is stored for maximum of 1 year & can't be retained for more than a year
Read full review
Fiidelity Investments (FMR LLC)
  • Objective is to make money, right? It definitely supports it.
Read full review
ScreenShots