Data Central vs. Fidelity Active Trader Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Central
Score 8.0 out of 10
N/A
N/AN/A
Fidelity Active Trader Pro
Score 8.9 out of 10
N/A
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.N/A
Pricing
Data CentralFidelity Active Trader Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data CentralFidelity Active Trader Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details$0 commissions for online US stock, ETF, and option trades. Margin rates among the most competitive in the industry—as low as 4.00%. No minimums to open an account.
More Pricing Information
Community Pulse
Data CentralFidelity Active Trader Pro
User Ratings
Data CentralFidelity Active Trader Pro
Likelihood to Recommend
8.0
(1 ratings)
8.5
(7 ratings)
Usability
-
(0 ratings)
8.5
(2 ratings)
User Testimonials
Data CentralFidelity Active Trader Pro
Likelihood to Recommend
April Software
Well suited: 1. We use Data Central to run queries & fetch data. 2. It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs. 3. Its so customizable as we can fetch the data through query for a particular, day, week, month, year. Least Suited: 1. Its very complicated for new users. 2. Data integration with multiple tables is a challenging during any launches. 3. Implementation is very time consuming since it involves large amount of data. 4. The output from the query is stored for maximum of 1 year & can't be retained for more than a year.
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Fiidelity Investments (FMR LLC)
Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
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Pros
April Software
  • We use Data Central to run queries & fetch data.
  • It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs
  • Its so customizable as we can fetch the data through query for a particular, day, week, month, year.
Read full review
Fiidelity Investments (FMR LLC)
  • Customizable to display information the way I want to see it.
  • Clean, straightforward interface to let me quickly access information from cursory overview to detailed tax information.
  • Equipped with good security measures.
  • Very user friendly.
  • The software has some nice features, including watch lists, market news, alerts, and real-time balances. The program also displays tax-lot information in real-time. There are advanced options tools as well. Active Trader Pro is able to submit up to 20 orders at once using a multi-order ticket.
  • Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real-time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real-time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.
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Cons
April Software
  • Its very complicated for new users
  • Data integration with multiple tables is a challenging during any launches
  • Implementation is very time consuming since it involves large amount of data
  • The output from the query is stored for maximum of 1 year & can't be retained for more than a year
Read full review
Fiidelity Investments (FMR LLC)
  • Basic explanations of what the functionality is for those who do not fully understand how 401ks work
  • Explaining the difference between Roth and traditional 401Ks
  • More availability for 1:1 appointments with employees
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Usability
April Software
No answers on this topic
Fiidelity Investments (FMR LLC)
I gave Fidelity Active Trader Pro this usability rating because, in my experience, Fidelity Active Trader Pro is Very user friendly
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Alternatives Considered
April Software
Haven't tried any alternatives to Data Central as what we were looking for was very unique & customizable solutions. So, we went ahead with Data Central only. As we were able to scale our operations & appplications through it.We use Data Central to run queries & fetch data. It's so customizable as we can fetch the data through query for a particular, day, week, month, year.
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Fiidelity Investments (FMR LLC)
Highly comparable. thinkorswim was a great platform and Fidelity has achieved competing against it. Ease of learning curve with training and the ability to configure exactly what the user wants to see is a huge plus. The customizations available are a major bonus and Fidelity's overall customer experience is a beacon in the marketplace.
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Return on Investment
April Software
  • We use Data Central to run queries & fetch data.
  • It's an amazing tools where we create multiple profiles with Query & then create multiple job id's for each profile. & then we run the query for the jobs
  • Its so customizable as we can fetch the data through query for a particular, day, week, month, year.
  • Data integration with multiple tables is a challenging during any launches
  • The output from the query is stored for maximum of 1 year & can't be retained for more than a year
Read full review
Fiidelity Investments (FMR LLC)
  • It shows our workforce we are choosing vendors that are adapting to the modern age.
  • It helps us solve a technological gap related to the workforce that does not have access to desktops or laptops.
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ScreenShots