Demographics Pro vs. MixBright

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demographics Pro
Score 10.0 out of 10
N/A
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…
$500
per month
MixBright
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
MixBright is an audience intelligence and market-research platform that compacts weeks of analysis into a single, guided workflow. Step 1 – Brand Research: Paste a URL, document, or brief and the platform extracts product overviews, features, benefits, and competitive cues. Each insight is tagged with a confidence label—Verified First-Party for facts found directly on brand assets, Data-Backed Industry when corroborated by reputable third-party sources, or…N/A
Pricing
Demographics ProMixBright
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demographics ProMixBright
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Demographics ProMixBright
Small Businesses
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Enterprises
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demographics ProMixBright
Likelihood to Recommend
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demographics ProMixBright
Likelihood to Recommend
Demographics Pro
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
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MixBright
No answers on this topic
Pros
Demographics Pro
  • location demos
  • income demos
  • brand affinity info
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MixBright
No answers on this topic
Cons
Demographics Pro
  • the price, it can be hard to justify the cost with some clients
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MixBright
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Alternatives Considered
Demographics Pro
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
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MixBright
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Return on Investment
Demographics Pro
  • Has made it possible for us to justify campaigns with clients.
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MixBright
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ScreenShots

MixBright Screenshots

Screenshot of an example brand research and positioning output (Audi Etron Q6)Screenshot of an example Audience Research/Insights output (Audi Etron Q6)Screenshot of an example Marketing Persona output (Audi Etron Q6)Screenshot of an example Marketing Persona output (Audi Etron Q6)Screenshot of an example Marketing Persona output (Audi Etron Q6)