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Love demographics pro
January 08, 2024

Love demographics pro

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Demographics Pro

I've used Demographics Pro a few times. Previously, I'd use it to vet influencers to make sure their audiences were located in the area we were targeting. I've also used it to get demo info on my clients own social channels. Being able to obtain info on their followers is incredibly useful.
  • location demos
  • income demos
  • brand affinity info
  • the price, it can be hard to justify the cost with some clients
  • Has made it possible for us to justify campaigns with clients.
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.

Do you think Demographics Pro delivers good value for the price?

No

Are you happy with Demographics Pro's feature set?

Yes

Did Demographics Pro live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demographics Pro go as expected?

I wasn't involved with the implementation phase

Would you buy Demographics Pro again?

Yes

Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.