Demographics Pro vs. Nielsen ONE

Demographics Pro

2 Reviews and Ratings

Nielsen ONE

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Demographics Pro	Score10 out of 10	N/A	Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…	$500 per month
Nielsen ONE	N/A	N/A	Nielsen ONE delivers deduplicated, cross-media measurement in one place, letting publishers and platforms know exactly who’s watching and giving media buyers the power to plan, optimize and measure campaigns with confidence. The Nielsen ONE platform is designed to meet today’s needs and tomorrow’s opportunities—for both ads and content. By validating big data with our people-based panels and device recognition, Nielsen ONE gives granular insight into impressions, reach and frequency across…	N/A

Pricing

Demographics Pro

Nielsen ONE

No answers on this topic

No answers on this topic

Pricing Offerings
Demographics Pro	Nielsen ONE
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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User Ratings
	Demographics Pro	Nielsen ONE
Likelihood to Recommend	10.0 (1 ratings)	- (0 ratings)

User Testimonials
	Demographics Pro	Nielsen ONE
Likelihood to Recommend	Demographics Pro Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations. Incentivized Verified User Read full review	Nielsen No answers on this topic
Pros	Demographics Pro location demos income demos brand affinity info Incentivized Verified User Read full review	Nielsen No answers on this topic
Cons	Demographics Pro the price, it can be hard to justify the cost with some clients Incentivized Verified User Read full review	Nielsen No answers on this topic
Alternatives Considered	Demographics Pro Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic. Incentivized Verified User Read full review	Nielsen No answers on this topic
Return on Investment	Demographics Pro Has made it possible for us to justify campaigns with clients. Incentivized Verified User Read full review	Nielsen No answers on this topic
ScreenShots