Denodo vs. Improvado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Denodo
Score 8.6 out of 10
N/A
Denodo is the eponymous data integration platform from the global company headquartered in Silicon Valley.N/A
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.N/A
Pricing
DenodoImprovado
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DenodoImprovado
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
DenodoImprovado
Small Businesses

No answers on this topic

TapClicks
TapClicks
Score 9.2 out of 10
Medium-sized Companies
SAP HANA Cloud
SAP HANA Cloud
Score 8.5 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
Delphix
Delphix
Score 8.9 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DenodoImprovado
Likelihood to Recommend
8.8
(6 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
DenodoImprovado
Likelihood to Recommend
Denodo
Denodo allows us to create and combine new views to create a
virtual repository and APIs without a single line of code. It is excellent
because it can present connectors with a view format for downstream consumers
by flattening a JSON file. Reading or connecting to various sources and
displaying a tabular view is an excellent feature. The product's technical data
catalog is well-organized.
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Improvado
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros
Denodo
  • Database Agnostic: You can easily connect to different environments and mash up data sets.
  • The "magic" of data virtualization: No data is created, so data is reported in near-real-time to end users.
  • It's easy to use UI for developers. You just connect to a data source, create tables, and join them to other datasets.
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Improvado
  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons
Denodo
  • Caching - but I am sure it will be improved by now. There were times when we expected the cache to be refreshed but it was stale.
  • Schema generation of endpoints from API response was sometimes incomplete as not all API calls returned all the fields. Will be good to have an ability to load the schema itself (XSD/JSON/Soap XML etc).
  • Denodo exposed web services were in preliminary stage when we used; I'm sure it will be improved by now.
  • Export/Import deployment, while it was helpful, there were unexpected issues without any errors during deployment. Issues were only identified during testing. Some views were not created properly and did not work. If it was working in the environment from where it was exported from, it should work in the environment where it is imported.
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Improvado
  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Usability
Denodo
Denodo is very easy to use. It has a user-friendly drag and drop interface. I'm not a fan of the java platform it resides on.
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Improvado
No answers on this topic
Performance
Denodo
Denodo is a tool to rapidly mash data sources together and create meaningful datasets. It does have its downfalls though. When you create larger, more complex datasets, you will most likely need to cache your datasets, regardless of how proper your joins are set up. Since DV takes data from multiple environments, you are taxing the corporate network, so you need to be conscious of how much data you are sending through the network and truly understand how and when to join datasets due to this.
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Improvado
No answers on this topic
Alternatives Considered
Denodo
Denodo is simple and easy to use. Highly recommended unless you have huge volumes of data
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Improvado
We chose Improvado for the following reasons:
  • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
  • We connected our CRM to our analytics tool and as ad account;
  • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
  • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
  • Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
  • With Funnel we’d have to set up an extraction process for each campaign and account manually;
  • The more accounts you need to connect or integrations to use, the more you’ll pay;
  • Limited data storage options;
  • Complicated account export. We had to filter accounts to export through the custom filter rules.
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Return on Investment
Denodo
  • It is a huge advantage that we can connect to many different databases to provide data rapidly and accurately.
  • It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues.
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Improvado
  • Increased ROI
  • Improved cost of acquisition analysis
  • Improved CPA, CPI, CPL report drawing process
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ScreenShots

Improvado Screenshots

Screenshot of An extensive list of data sources to pull the dataScreenshot of ConnectionsScreenshot of The DataPrep tool to transform the data efficiently