The Dexi Digital Commerce Intelligence Suite, now with the capabilities of the former Mozenda web scraping tool and service, can build product data feeds to push to various marketing channels such as Google Shopping, Doubleclick, search, email, retargeting, and affiliates. The smart part is the ability to apply competitor analysis directly within the feed, to ensure that the user's campaign strategy is both more insightful and dynamic.
Mozenda became a dexi brand since the June 2020 merger, and…
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Improvado
Score9 out of 10
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Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
The Mozenda platform is well suited to some specific scenarios that may work well for your organization. It is especially helpful for basic scraping of information from simple websites. If the information you need to obtain is clearly stated on a website, then Mozenda is a simple solution to capture that data quickly and easily.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Action Items. Mozenda is broken down into a series of actions that can be performed on a page. Some actions take you to other pages. The action list, while short, provides a comprehensive set of tools for scraping just about any website (I haven't met one where it didn't work yet).
Error Handling. I've used some scraping tools that have virtually no error handling. Mozenda has great error handling; the software almost always pinpoints the exact action where the agent failed and why.
Speed. Mozenda is very fast at obtaining results. Other "bot" software can be slow and cumbersome but Mozenda plows through pages rapidly and accurately aggregates information.
XPath compatibility. One of the most powerful features of Mozenda is the integrated ability to use XPaths to get at the exact bits of information we're after on a particular website. Access to visible information is only limited by imagination.
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
I'm only personally experienced with UBot Studio and Scrapy. UBot Studio isn't a bad application, though it has quite a large number of bugs when compared to Mozenda. UBot touts itself as low-code, but requires a significant understanding of programming logic to use the program effectively. Using UBot, we were able to get virtually all the results we wanted, but at a much higher labor cost than Mozenda. During initial implementation of UBot, it took me a full week to develop a particularly complicated agent. Using Mozenda, I was able to recreate the same agent in 4 hours. The ROI has been remarkable, and Mozenda really is a low-code platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
