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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
    Pricing
    DigilantEquativ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantEquativ
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DigilantEquativ
    Data Collection
    Comparison of Data Collection features of Digilant and Equativ
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Equativ
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Equativ
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Equativ
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Equativ
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Equativ
    8.0
    1 Ratings
    8% above category average
    Data Transfer8.02 Ratings8.01 Ratings
    DSP integration7.02 Ratings8.01 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Equativ
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Equativ
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Digilant and Equativ
    Feature
    Digilant
    -
    Ratings
    Equativ
    8.0
    1 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings7.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Digilant and Equativ
    Feature
    Digilant
    -
    Ratings
    Equativ
    7.5
    1 Ratings
    3% below category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings8.01 Ratings
    Ad conversion tracking00 Ratings7.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings7.01 Ratings
    Ad forecasting and optimization00 Ratings7.01 Ratings
    Best Alternatives
    DigilantEquativ
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantEquativ
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    DigilantEquativ
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
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    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
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    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
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    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
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    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
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    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
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