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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Piano Audience

    Score8.8 out of 10
    N/APiano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
    Pricing
    DigilantPiano Audience
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantPiano Audience
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DigilantPiano Audience
    Data Collection
    Comparison of Data Collection features of Digilant and Piano Audience
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Piano Audience
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Piano Audience
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Piano Audience
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Piano Audience
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Piano Audience
    -
    Ratings
    Data Transfer8.02 Ratings00 Ratings
    DSP integration7.02 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Piano Audience
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Piano Audience
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Best Alternatives
    DigilantPiano Audience
    Small Businesses
    No answers on this topic
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantPiano Audience
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.3
    (3 ratings)
    User Testimonials
    DigilantPiano Audience
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
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    Piano Software
    Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
    Incentivized
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    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Piano Software
    • Provides a better understanding of customers
    • It is based on highly impressions data from online advertising channels
    Incentivized
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    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
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    Piano Software
    • Data may be collected incorrectly.
    • Some of the derivations of user behavior may not be exact.
    Read full review
    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
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    Piano Software
    It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
    Incentivized
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    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
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    Piano Software
    • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
    • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
    • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
    Incentivized
    Read full review
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