DirectLync vs. Kartra

DirectLync

Kartra

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
DirectLync	Score 9.8 out of 10	Small Businesses (1-50 employees)	DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.…	$20 Month
Kartra	Score 9.0 out of 10	N/A	Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.	$99 per month

Pricing

DirectLync

Kartra

Editions & Modules

Basic: $20.00
Month
Essential: $99.00
Month
Pro: $249.00
Month
Premium: $599.00
Month

Starter: $99
per month
Growth: $189
per month
Professional: $429
per month

Offerings

Pricing Offerings
DirectLync	Kartra
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Save $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.

More Pricing Information

Community Pulse
	DirectLync	Kartra
Top Pros	Pro Saves us time Pro Products and services	Pro Email marketing Pro Payment processor
Top Cons	No answers on this topic	Minus Set up Minus Initial set up Minus Customer service

Features

DirectLync

Kartra

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	DirectLync 8.5 1 Ratings 11% above category average	Kartra 9.0 1 Ratings 16% above category average
Email deliverability reporting	8.01 Ratings	9.01 Ratings
List management	9.01 Ratings	9.01 Ratings
WYSIWYG email editor	00 Ratings	8.01 Ratings
Dynamic content	00 Ratings	9.01 Ratings
Ability to test dynamic content	00 Ratings	8.01 Ratings
Landing pages	00 Ratings	10.01 Ratings
Mobile optimization	00 Ratings	9.01 Ratings
Triggered drip sequences	00 Ratings	10.01 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	DirectLync - Ratings	Kartra 8.5 1 Ratings 16% above category average
Lead nurturing automation	00 Ratings	8.01 Ratings
Data quality management	00 Ratings	9.01 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	DirectLync - Ratings	Kartra 8.0 1 Ratings 2% below category average
Calendaring	00 Ratings	8.01 Ratings
Event/webinar marketing	00 Ratings	8.01 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	DirectLync - Ratings	Kartra 9.0 1 Ratings 22% above category average
Dashboards	00 Ratings	9.01 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	DirectLync - Ratings	Kartra 10.0 1 Ratings 34% above category average
Customizability	00 Ratings	10.01 Ratings

Best Alternatives
	DirectLync	Kartra
Small Businesses	Thryv Score 8.8 out of 10	Thryv Score 8.8 out of 10
Medium-sized Companies	Kentico Xperience Score 7.1 out of 10	Kentico Xperience Score 7.1 out of 10
Enterprises	Kentico Xperience Score 7.1 out of 10	Kentico Xperience Score 7.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	DirectLync	Kartra
Likelihood to Recommend	10.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	DirectLync	Kartra
Likelihood to Recommend	DirectLync Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project! Incentivized Michelle Shegda Founder, Chief Operating Officer Read full review	Genesis Digital Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out. Incentivized Verified User Anonymous Read full review
Pros	DirectLync DirectLync is knowledgeable in their field, which saves us time (and money). They have a creative team onsite to answer questions promptly. Regularly updating products and services to better serve its customers. Incentivized Michelle Shegda Founder, Chief Operating Officer Read full review	Genesis Digital Email Marketing Sales Pages CRM Payment processor Incentivized Verified User Anonymous Read full review
Cons	DirectLync Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error. Incentivized Michelle Shegda Founder, Chief Operating Officer Read full review	Genesis Digital Training and onboarding Customer Service Initial set up Incentivized Verified User Anonymous Read full review
Alternatives Considered	DirectLync No answers on this topic	Genesis Digital I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched. Incentivized Verified User Anonymous Read full review
Return on Investment	DirectLync DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization. Incentivized Michelle Shegda Founder, Chief Operating Officer Read full review	Genesis Digital Great return on investment because you are able to get rid of many of the other programs you may be using. Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace. The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria. Incentivized Verified User Anonymous Read full review
ScreenShots	DirectLync Screenshots