3 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Data Transfer
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0

Ad Campaigns

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
Ad campaign creation
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
6.0
Ad deployment
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Display advertising
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad display and retargeting segmentation
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Sequence targeting
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
5.0

Ad Reporting & Analytics

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
Ad dashboards
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad performance reports
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Ad conversion tracking
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Ad attribution reporting
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
1.0
Cross-channel ad management
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad forecasting and optimization
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0

Pros

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Anonymous | TrustRadius Reviewer

Cons

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Anonymous | TrustRadius Reviewer

Alternatives Considered

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Anonymous | TrustRadius Reviewer

Return on Investment

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Anonymous | TrustRadius Reviewer

Pricing Details

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0

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