Drawbridge - best to seek alternatives
August 03, 2021

Drawbridge - best to seek alternatives

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Do you think Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) delivers good value for the price?

No

Are you happy with Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)'s feature set?

No

Did Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) live up to sales and marketing promises?

No

Did implementation of Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) go as expected?

No

Would you buy Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) again?

No

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Feature Ratings

Ad campaign creation
6
Ad deployment
3
Display advertising
2
Ad display and retargeting segmentation
3
Sequence targeting
5
Data Transfer
4
DSP integration
Not Rated
Ad dashboards
2
Ad performance reports
3
Ad conversion tracking
4
Ad attribution reporting
1
Cross-channel ad management
2
Ad forecasting and optimization
3