Drawbridge - best to seek alternatives
August 03, 2021
Drawbridge - best to seek alternatives

Score 2 out of 10
Vetted Review
Verified User
Overall Satisfaction with Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.
Pros
- tracks browsing habits
- makes personalized recommendations
- tracks online activity
Cons
- well, it's tracking you, so that's a problem
- IoT - connected to all smart devices
- user interface is only for advanced users
- can give incorrect and inappropriate links for setting
- difficult to control broad settings
- terrible customer support (what do you expect from LinkedIN)
- Troubleshooting
- no ROI as too much troubleshooting goes into each project
- did not synchronize teams' needs
- poor user interface
- waste of time
- Google Ad Manager, Google Ads (formerly AdWords), Salesforce Audience Studio (formerly salesforce dmp) and Salesforce CMS
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Do you think Drawbridge (discontinued) delivers good value for the price?
No
Are you happy with Drawbridge (discontinued)'s feature set?
No
Did Drawbridge (discontinued) live up to sales and marketing promises?
No
Did implementation of Drawbridge (discontinued) go as expected?
No
Would you buy Drawbridge (discontinued) again?
No
Comments
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