Easypurl vs. Kartra

Easypurl

Kartra

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Easypurl	Score 10.0 out of 10	N/A	Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the other being Experiture.	N/A
Kartra	Score 9.1 out of 10	N/A	Kartra is an all-in-one marketing platform from Genesis Digital headquartered in La Jolla, California.	$99 per month

Pricing

Easypurl

Kartra

Editions & Modules

No answers on this topic

Starter: $99
per month
Silver: $199
per month
Gold: $299
per month
Platinum: $499
per month

Offerings

Pricing Offerings
Easypurl	Kartra
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

25% discount for annual pricing.

More Pricing Information

Community Pulse
	Easypurl	Kartra
Top Pros	Pro Easy to use Pro Use reporting Pro Better understand	Pro Email marketing Pro Payment processor
Top Cons	No answers on this topic	Minus Set up Minus Initial set up Minus Customer service

Features

Easypurl

Kartra

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Easypurl - Ratings	Kartra 9.0 1 Ratings 17% above category average
WYSIWYG email editor	00 Ratings	8.01 Ratings
Dynamic content	00 Ratings	9.01 Ratings
Ability to test dynamic content	00 Ratings	8.01 Ratings
Landing pages	00 Ratings	10.01 Ratings
Mobile optimization	00 Ratings	9.01 Ratings
Email deliverability reporting	00 Ratings	9.01 Ratings
List management	00 Ratings	9.01 Ratings
Triggered drip sequences	00 Ratings	10.01 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Easypurl - Ratings	Kartra 8.5 1 Ratings 22% above category average
Lead nurturing	00 Ratings	8.01 Ratings
Data quality management	00 Ratings	9.01 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Easypurl - Ratings	Kartra 8.0 1 Ratings 6% above category average
Calendaring	00 Ratings	8.01 Ratings
Event/webinar marketing	00 Ratings	8.01 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Easypurl - Ratings	Kartra 9.0 1 Ratings 23% above category average
Dashboards	00 Ratings	9.01 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Easypurl - Ratings	Kartra 10.0 1 Ratings 34% above category average
Customizability	00 Ratings	10.01 Ratings

Best Alternatives
	Easypurl	Kartra
Small Businesses	Leadpages Score 8.3 out of 10	monday marketer Score 9.1 out of 10
Medium-sized Companies	HubSpot Marketing Hub Score 8.5 out of 10	monday marketer Score 9.1 out of 10
Enterprises	Ion, by Rock Content Score 8.1 out of 10	Kentico Xperience Score 8.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Easypurl	Kartra
Likelihood to Recommend	10.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Easypurl	Kartra
Likelihood to Recommend	Indros Group Easypurl is very well suited for tracking responses on an email blast. It tracks e-delivery, and who clicks any hyperlinks in the email. Incentivized Brian Arsenault Data Analyst Read full review	Genesis Digital Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out. Incentivized Verified User Anonymous Read full review
Pros	Indros Group Easypurl has very easy-to-use reporting. The reporting has helped many of our clients to better understand the analytics that easypurl provides. Easypurl is very easy to use. We design the campaign in dreamweaver, and make a few modifications, and the campaign is ready to go. Incentivized Brian Arsenault Data Analyst Read full review	Genesis Digital Email Marketing Sales Pages CRM Payment processor Incentivized Verified User Anonymous Read full review
Cons	Indros Group It would be helpful if Easypurl would allow users to delete campaigns. Incentivized Brian Arsenault Data Analyst Read full review	Genesis Digital Training and onboarding Customer Service Initial set up Incentivized Verified User Anonymous Read full review
Alternatives Considered	Indros Group We tried MindFire for about a year, and found that it wasn't as easy to use as Easypurl. The interface was not as forgiving, and all templates had to be built within MindFire. The campaign reporting was difficult for our clients to understand. Incentivized Brian Arsenault Data Analyst Read full review	Genesis Digital I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched. Incentivized Verified User Anonymous Read full review
Return on Investment	Indros Group We have seen the demand for Easypurl significantly decrease over the last 3 years. Incentivized Brian Arsenault Data Analyst Read full review	Genesis Digital Great return on investment because you are able to get rid of many of the other programs you may be using. Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace. The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria. Incentivized Verified User Anonymous Read full review
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