Easypurl is easy to use
September 23, 2016

Easypurl is easy to use

Brian Arsenault | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Easypurl

Easypurl allows personalization in direct marketing.
  • Easypurl has very easy-to-use reporting. The reporting has helped many of our clients to better understand the analytics that easypurl provides.
  • Easypurl is very easy to use. We design the campaign in dreamweaver, and make a few modifications, and the campaign is ready to go.
  • It would be helpful if Easypurl would allow users to delete campaigns.
  • We have seen the demand for Easypurl significantly decrease over the last 3 years.
We tried MindFire for about a year, and found that it wasn't as easy to use as Easypurl. The interface was not as forgiving, and all templates had to be built within MindFire. The campaign reporting was difficult for our clients to understand.
Easypurl is very well suited for tracking responses on an email blast. It tracks e-delivery, and who clicks any hyperlinks in the email.