Easypurl vs. Purlem

Easypurl is very well suited for tracking responses on an email blast. It tracks e-delivery, and who clicks any hyperlinks in the email.

Incentivized

It is very well suited for scenarios where you have an email list, or a direct mail list. It is the best option when you have those resources at your disposal

• Easypurl has very easy-to-use reporting. The reporting has helped many of our clients to better understand the analytics that easypurl provides.
• Easypurl is very easy to use. We design the campaign in dreamweaver, and make a few modifications, and the campaign is ready to go.

Incentivized

• Easy integration with Wordpress
• Simple personalization of direct, outbound marketing
• Excellent support

• It would be helpful if Easypurl would allow users to delete campaigns.

Incentivized

• It is not realistic, but I love suppliers who find a way to drive customers to me.

The price, functionality, and service cannot be beat.

We tried MindFire for about a year, and found that it wasn't as easy to use as Easypurl. The interface was not as forgiving, and all templates had to be built within MindFire. The campaign reporting was difficult for our clients to understand.

Incentivized

It has a much lower cost, easier implementation, and is better suited for a small business.

• We have seen the demand for Easypurl significantly decrease over the last 3 years.

Incentivized

• The best project we achieved a 29% return on what we sent out in terms of collection was the email addresses for a fraternity database. Now we email to those we can and save the postage.