Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.
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JENTIS
Score9 out of 10
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JENTIS - The data collection tool for the new tracking era. JENTIS is not an analytics, advertising or storage tool. JENTIS specialises on collecting first party data for the entire martech stack. Its data capture technology is a combination of client-side and server-side tracking in one tool. First party data is collected on the user's website and then pushed server-side where the user has full control. Jentis was founded in 2020, and is headquartered in Vienna.
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Pricing
Equativ
JENTIS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Equativ
JENTIS
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Equativ
JENTIS
Ad Network Integration
Comparison of Ad Network Integration features of Equativ and JENTIS
Feature
Equativ
8.0
1 Ratings
8% above category average
JENTIS
-
Ratings
Data Transfer
8.01 Ratings
00 Ratings
DSP integration
8.01 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Equativ and JENTIS
Feature
Equativ
8.0
1 Ratings
2% above category average
JENTIS
-
Ratings
Ad campaign creation
8.01 Ratings
00 Ratings
Ad deployment
9.01 Ratings
00 Ratings
Display advertising
7.01 Ratings
00 Ratings
Ad display and retargeting segmentation
8.01 Ratings
00 Ratings
Sequence targeting
8.01 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Equativ and JENTIS
Feature
Equativ
7.5
1 Ratings
3% below category average
JENTIS
-
Ratings
Ad dashboards
8.01 Ratings
00 Ratings
Ad performance reports
8.01 Ratings
00 Ratings
Ad conversion tracking
7.01 Ratings
00 Ratings
Ad attribution reporting
8.01 Ratings
00 Ratings
Cross-channel ad management
7.01 Ratings
00 Ratings
Ad forecasting and optimization
7.01 Ratings
00 Ratings
Security
Comparison of Security features of Equativ and JENTIS
Feature
Equativ
-
Ratings
JENTIS
8.0
1 Ratings
5% below category average
Role-based user permissions
00 Ratings
8.01 Ratings
Tag Management
Comparison of Tag Management features of Equativ and JENTIS
Feature
Equativ
-
Ratings
JENTIS
7.6
1 Ratings
7% below category average
Tag library
00 Ratings
6.01 Ratings
Tag variable mapping
00 Ratings
10.01 Ratings
Ease of writing custom tags
00 Ratings
5.01 Ratings
Rules-driven tag execution
00 Ratings
10.01 Ratings
Page load times
00 Ratings
7.01 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Equativ and JENTIS
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is a good solution for everyone who needs to collect data in a gdpr comliant environment. Beside this JENTIS is a good solution to collect higher quality data, that can be used for marketing. There are other solutions out there, but at least some of them require a in house development team. So JENTIS is a good way to get tracking data issues sorted.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JENTIS is a startup and there are things to improve, but the company releases improvements on a regular base. So it is much better than it was a year ago. Now it’s quite easy to use for someone with a tech background. There are also some JENTIS partners who are able to support us
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
JENTIS provides helpful account managers. We always got quick and good help from them. No issues at all regarding support. Everything is good in our opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our organization is based in Austria and so is JENTIS which is a great benefit for us. This helps us when we have some strategic questions regarding tracking and data quality. Google Tag Manager is a bit easier to use but you need to get everything done by yourself or external agencies. Legal situation regarding US based companies is also not clear, in my opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info