TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    JENTIS

    Score9 out of 10
    N/AJENTIS - The data collection tool for the new tracking era. JENTIS is not an analytics, advertising or storage tool. JENTIS specialises on collecting first party data for the entire martech stack. Its data capture technology is a combination of client-side and server-side tracking in one tool. First party data is collected on the user's website and then pushed server-side where the user has full control. Jentis was founded in 2020, and is headquartered in Vienna.N/A
    Pricing
    EquativJENTIS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativJENTIS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EquativJENTIS
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and JENTIS
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    JENTIS
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and JENTIS
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    JENTIS
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising7.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and JENTIS
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    JENTIS
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports8.01 Ratings00 Ratings
    Ad conversion tracking7.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management7.01 Ratings00 Ratings
    Ad forecasting and optimization7.01 Ratings00 Ratings
    Security
    Comparison of Security features of Equativ and JENTIS
    Feature
    Equativ
    -
    Ratings
    JENTIS
    8.0
    1 Ratings
    5% below category average
    Role-based user permissions00 Ratings8.01 Ratings
    Tag Management
    Comparison of Tag Management features of Equativ and JENTIS
    Feature
    Equativ
    -
    Ratings
    JENTIS
    7.6
    1 Ratings
    7% below category average
    Tag library00 Ratings6.01 Ratings
    Tag variable mapping00 Ratings10.01 Ratings
    Ease of writing custom tags00 Ratings5.01 Ratings
    Rules-driven tag execution00 Ratings10.01 Ratings
    Page load times00 Ratings7.01 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Equativ and JENTIS
    Feature
    Equativ
    -
    Ratings
    JENTIS
    8.5
    1 Ratings
    4% above category average
    Data distribution management00 Ratings7.01 Ratings
    Universal data layer00 Ratings10.01 Ratings
    Best Alternatives
    EquativJENTIS
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Google Tag Manager
    Score9.4 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativJENTIS
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    EquativJENTIS
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
    Read full review
    JENTIS GmbH
    It is a good solution for everyone who needs to collect data in a gdpr comliant environment. Beside this JENTIS is a good solution to collect higher quality data, that can be used for marketing. There are other solutions out there, but at least some of them require a in house development team. So JENTIS is a good way to get tracking data issues sorted.
    Incentivized
    Read full review
    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    JENTIS GmbH
    • Solid system, without outages
    • helps to get better data
    Incentivized
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
    Read full review
    JENTIS GmbH
    • support more tracking pixels
    • quicker developments
    Incentivized
    Read full review
    Usability
    Equativ (formerly Smart AdServer)
    No answers on this topic
    JENTIS GmbH
    JENTIS is a startup and there are things to improve, but the company releases improvements on a regular base. So it is much better than it was a year ago. Now it’s quite easy to use for someone with a tech background. There are also some JENTIS partners who are able to support us
    Incentivized
    Read full review
    Support Rating
    Equativ (formerly Smart AdServer)
    No answers on this topic
    JENTIS GmbH
    JENTIS provides helpful account managers. We always got quick and good help from them. No issues at all regarding support. Everything is good in our opinion.
    Incentivized
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    JENTIS GmbH
    Our organization is based in Austria and so is JENTIS which is a great benefit for us. This helps us when we have some strategic questions regarding tracking and data quality. Google Tag Manager is a bit easier to use but you need to get everything done by yourself or external agencies. Legal situation regarding US based companies is also not clear, in my opinion.
    Incentivized
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    JENTIS GmbH
    • higher efficiency in marketing
    • data enrichment provides new opportunities
    • reduces legal risks
    Incentivized
    Read full review
    ScreenShots