Google Tag Manager

I recommend this to everyone who works in development or marketing. There are so many tools that require site tagging and tracking codes and this provides an environment to track all these things and easily add them or remove them from the site. It's also very easy to specify which pages you want tags to deploy on or in which scenarios.

I have not had to use support for Google Tag manager and so I cant give this an accurate rating.

GTM is well suited when it comes to adding new tags on the site quickly. It is also great at site analytics: sending true information (I.e.: based on impressions) into our GA KPIs & Marketing tracking. Both these features help make our team more efficient and agile.

Easy install documentation, fast Q/A turnaround, & support service is available anytime.

Google Tag Manager is nice for companies with marketing teams who need access to inserting and managing tags for things like social media and advertising, without having to burden the web development team for help. It's less appropriate when the site is very complex or there are special considerations with custom tags that could impact performance.

I've never had to contact Google Tag Manager's support, but the good thing about Google products is that they are widely used and supported. I would not be concerned that a problem I encountered was unique to me - there are enough other users that it would be easy to find solutions and support by searching the web.

Any time we need to add or update a site tracking tag we use tag manager. I can easily add other admin to tag manager and review historical changes to make sure no one breaks things. If you use many tracking tags then I would highly recommend tag manager, but if you only have 1 or 2 tags or it is very easy for you to make site code changes tag manager may not be necessary.

I have never used Google Tag Manager support.

Google Tag Manager is well suited for an organization that has at least one dedicated individual to manage the implementation of the tracking code, review statistics, and manage and adjust the marketing tags as needed. It would be less appropriate if someone does not have the time to dedicate to the platform. In that case, they could just use bit.ly links to get a basic overview of how well certain campaigns are performing.

I really feel as though there could be more documentation about setting up Google Tag Manager. I cannot tell you how many hours I spent Googling articles to try to find out why my Google Tag Manager account was not working correctly. Perhaps some sort of Wizard that you could walk through that searches for errors would be helpful.

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.

It's good for start-ups or small organizations like us. It's a simple to use tool that won't break your bank! It offers all the basic features your team would need to analyze your marketing activities and improve.

You can find a lot of content explaining how this tool works but if you want to talk to a real person, it's a little difficult to track down.

GTM is well suited for any company that wants to collect data into Google Analytics for an affordable price (free). It is fairly easy to learn but you will need to dedicate time to letting someone train with it, which can take significant time if no one has prior experience. If your team does not have the bandwidth to give this to someone to learn, GTM will be far less effective and you should consider paid alternatives.

GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.

As mentioned before, this is the go to tool for any marketer out there.
Best for quick pixel and triggers integrations, easy to use for remarketing platform implementations and much more.

The platform can improve by making easy-to-understand custom trigger implementations for less tech-savvy users.

Definitely, the first thing I implement on a site before starting any setup phase.

I never had to use their support

If you aren't using Google Tag Manager when you are creating a site and implementing analytics, you are doing yourself a disservice. This is a free tool that I believe is not used more, because either people don't know or they are too intimidated by the startup. However, when you push through, you see how valuable this tool becomes and how much more it opens up your data for analysis.

Great first tag management solution, also great for smaller organizations and those with limited budget.

It is a great tool if a company ever needs to manage multiple tracking codes from one place. Plus, it has a lot of flexibility in writing the rules for "firing" each particular tag, which is a super nice feature for a more granular control, especially when dealing with remarketing campaigns.

Never had to deal with their support, because the product is so easy to use + has great documentation

When you want to track certain events happening on your website that is not being captured by Google Analytics already, then Tag Manager is the answer. Especially if you do not want to edit your website code. We use Shopify to host our website and did not have the capacity to hire a code developer, so it was a very good solution.

If you or a client are wondering how well your website is performing and how much revenue you're getting from visitors on your website then Google Tag Manager is a great product for you. This is a quick and easy way to track revenue and CDRS. The only reason a person wouldn't be able to use this is if they didn't have access to the back end of a website to implement the code.

If you have the time to learn what Google Tag Manager can do, and know some technical coding info or are willing to learn, it is a great solution to implement tracking pixels. If that doesn't sound like you or if you have tried in the past and can't get it, you might want to hire someone to manage it for you.

Google Tag Manager (GTM) is essential for any business with websites or apps. It is one source to handle deployment, monitoring and troubleshooting of having 3rd party platforms collecting data or interacting with your website. For example, Google Analytics, Adwords, Facebook Pixel integration, LinkedIn integration, Hotjar, and the list goes on and on.

I think Google Tag Manager is a good fit for any company that utilizes several marketing, ad and/or analytic services. Once it is set up correctly, it minimizes the engineering effort to do pixel/tag implementation. It also is much easier to audit tags in Google Tag Manager vs spread out across a codebase.

Small to large--if you have a web property, using Google Tag Manager will speed up your process. Even if you just have Google Analytics firing, you will need to add more later. Also, if you just have Google Analytics, you can more easily customize it and deploy quickly.

For a marketer like me, it's a magic tool that gives me all the data I need to make decisions and get better results. I don't need a developer--I do everything myself. All I have to do is insert snippets of code. Of course, I have to define events, variables, and tags

It's a must in every website (even a simple landing page).

GTM is well suited for companies that are running paid media. This allows each channel or partner to have the same key performance indicators that can be found on the site. This is especially relevant to advertisers running SEO and Display media as those pixels can be directly implemented within the GTM.

As cumbersome as Tag Manager can be at times, it's really a great tool for tracking specific items on a website. If any of your KPIs have to do with web performance, this tool is a must in order to point to success and measure results well. It takes a bit of getting used to but it's extremely helpful to see how users are interacting with the site.

Google Tag Manager is a great tool for marketing and analytics teams, which empowers them to implement and manage a wide variety of tracking scripts. It also removes the need for IT support for deployments (as any tag management software should help do).
Google Tag Manager is great for basic and moderate level tagging, but I would caution against using for more complex tagging, and would consider looking at a paid provider instead.

I think GTM is well suited for anyone using Google Analytics. That goes for large corporations all the way to small businesses. It's a fantastic tool to easily place/remove marketing pixels, create GA events, etc.

Google Tag Manager basically takes all the tags that are normally put within the page source and pools them all in one central place and then deploys them according to rules. Think of Google Tag Manager (GTM) as a taxi dispatcher; where the taxi(es) are the tags and the destinations are the various platforms. So as a user’s request goes in, GTM sends the taxi(es) to the various destinations (platforms) including Google Analytics, AdWords, Linkedin, or even other third-party tags. GTM (Taxi Dispatcher) knows where the destinations (Platforms) are and has all the info it needs to get each taxi (tag) to fire and what driver to send to that location (Platform).