Equativ vs. Travelpayouts

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out

Incentivized

Travelpayouts is well suited for any type of blogger, regardless of the industry they are in. Be it the travel niche or not, if you have a blog already, then why start monetizing your work with affiliate partner programs? Travelpayouts is the quickest way to receive revenue from something that you are already doing.

• It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
• It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
• It offers a free trial so there's no real commitment if you just want to try it out, which is nice.

Incentivized

• Travelpayouts offers vast amount of free resources and courses available.
• Travelpayouts has a responsive customer service team.
• Travelayouts' dashboard is easy to use to understand.
• Travelpayouts offers users plenty of affiliate tools that can be applied to your website.

• I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
• Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
• I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.

Incentivized

• It would be great to see more opportunities to test out products or services by the affiliate partner programs offered on Travelpayouts. This can help build more loyalty to the brand and allow affiliate partners to speak better about the product or service offered.

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud

Incentivized

Compared to Amazon Associates, I found Travelpayouts far easier to use and apply when I started working with affiliate partner programs. It was quick to join multiple travel programs and add affiliate tools such as links, widgets, and banners to the content I was writing in my travel blog, which is why Travelpayouts has become my preferred digital partnership platform.

• It's helped my organization better manage our traffic flow.
• It's reduced the amount of work on our social media manager.
• It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.

Incentivized

• Travelpayouts provides an additional source of data insights for my site.
• Travelpayouts has helped me start making money using my travel blog.