Equifax Data-Driven Marketing vs. NOW Affinio

Equifax Data-Driven Marketing

4 Reviews and Ratings

NOW Affinio

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Equifax Data-Driven Marketing	Score7.8 out of 10	N/A	The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategies	N/A
NOW Affinio	N/A	N/A	NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.	N/A

Pricing

Equifax Data-Driven Marketing

NOW Affinio

No answers on this topic

No answers on this topic

Pricing Offerings
Equifax Data-Driven Marketing	NOW Affinio
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Equifax Data-Driven Marketing	NOW Affinio
Considered Both Products	Equifax Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst in Information Technology at Select Medical (Hospital & Health Care, 10,001+ employees) Chose Equifax Data-Driven Marketing More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare. Incentivized Helpful?	NowVertical Group, Inc No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Equifax Data-Driven Marketing	NOW Affinio
Likelihood to Recommend	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Equifax Data-Driven Marketing	NOW Affinio
Likelihood to Recommend	Equifax Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	NowVertical Group, Inc No answers on this topic
Pros	Equifax Finding target markets Find target audience Find new geographical locations target Demographics Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	NowVertical Group, Inc No answers on this topic
Cons	Equifax Sometimes working with large days sets can be cumbersome Intermittent performance issues Needs to be more scalable for a wide range of cloud service providers Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	NowVertical Group, Inc No answers on this topic
Alternatives Considered	Equifax More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	NowVertical Group, Inc No answers on this topic
Return on Investment	Equifax Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value Optimahub provides low cost, easy to use data analytics and visualizations Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	NowVertical Group, Inc No answers on this topic
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