Equifax Data-Driven Marketing (Datalicious OptimaHub) is a marketing solution offered by Equifax Inc. that leverages advanced data and analytics to assist businesses in making informed and targeted marketing decisions. According to the vendor, this solution is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by marketing and advertising professionals, financial services institutions, retailers and e-commerce businesses, automotive companies, and securities and brokerage firms. Equifax Data-Driven Marketing (Datalicious OptimaHub) provides a range of features and insights to optimize marketing campaigns, understand customer behavior, and identify market trends.
Key Features
Recession Readiness: According to the vendor, Equifax Data-Driven Marketing (Datalicious OptimaHub) offers insights and analytics to help businesses make informed decisions during times of economic uncertainty.
Market Pulse: The vendor claims that this feature provides timely economic and credit insights to assist businesses in making confident decisions based on current market conditions.
Credit Report Help: Equifax Data-Driven Marketing (Datalicious OptimaHub) allows users to access their free annual credit report, check their credit score, dispute information on their credit report, manage or place a security freeze, request a fraud alert, and receive active duty credit monitoring, as stated by the vendor.
Small Business Default Index: According to the vendor, this feature measures the percentage of loans and leases to small businesses that have defaulted, providing valuable information for risk assessment.
Small Business Delinquency Index: Equifax Data-Driven Marketing (Datalicious OptimaHub) enables businesses to measure the percentage of loans that are delinquent for different time periods, helping them assess credit behavior, as claimed by the vendor.
Small Business Lending Index: The vendor states that this feature measures the volume of new small business loans issued over the past 30 days, providing insights into lending trends.
eCommerce Hotlist: Equifax Data-Driven Marketing (Datalicious OptimaHub) allows users to quickly identify high-growth merchants and eCommerce businesses to improve targeted marketing efforts, according to the vendor.
MarketVision for Securities: According to the vendor, this feature helps brokerage firms determine their market share, improve territory planning, and optimize branch operations.
Lost Sales Analysis for Automotive: Equifax Data-Driven Marketing (Datalicious OptimaHub) provides automotive companies with insights on lost sales to competitors, helping them identify missed opportunities and improve customer acquisition, as stated by the vendor.
