One of the best marketing solutions for enterprises and small businesses alike
January 20, 2022
One of the best marketing solutions for enterprises and small businesses alike
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Equifax Data-Driven Marketing (Datalicious OptimaHub)
This digital marketing solution is designed to help find the right customers for our brand. Some key features are Audience, identification, market trends, finding and researching new prospects in terms of regions, markets, and even target audience.
- Finding target markets
- Find target audience
- Find new geographical locations
- target Demographics
- Sometimes working with large days sets can be cumbersome
- Intermittent performance issues
- Needs to be more scalable for a wide range of cloud service providers
- improvement in the time it takes to deliver client data
- Launch new projects for customers faster and start building purchasing pathways quicker.
- Ability to do analytics in near-real time
- Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
- The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
- Optimahub provides low cost, easy to use data analytics and visualizations
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
Do you think Equifax Data-Driven Marketing delivers good value for the price?
Yes
Are you happy with Equifax Data-Driven Marketing's feature set?
Yes
Did Equifax Data-Driven Marketing live up to sales and marketing promises?
Yes
Did implementation of Equifax Data-Driven Marketing go as expected?
Yes
Would you buy Equifax Data-Driven Marketing again?
No