Equifax Data-Driven Marketing vs. YouGov Audience Intelligence

Equifax Data-Driven Marketing

Equifax Data-Driven Marketing

4 Reviews and Ratings

YouGov Audience Intelligence

YouGov Audience Intelligence

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Equifax Data-Driven Marketing	Score 7.8 out of 10	N/A	The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategies	N/A
YouGov Audience Intelligence	Score 10.0 out of 10	N/A	YouGov’s Living Consumer Intelligence helps to build a complete picture of customers’ complex lives. YouGov's audience intelligence platform has over one million unique data points to choose from in 49 markets.	N/A

Pricing

Equifax Data-Driven Marketing

YouGov Audience Intelligence

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Equifax Data-Driven Marketing	YouGov Audience Intelligence
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Equifax Data-Driven Marketing	YouGov Audience Intelligence
Top Pros	Pro Target audience Pro Find new	No answers on this topic
Top Cons	Minus Cloud service Minus Service providers Minus Working with large	No answers on this topic

Best Alternatives
	Equifax Data-Driven Marketing	YouGov Audience Intelligence
Small Businesses	Talkwalker Score 8.6 out of 10	Talkwalker Score 8.6 out of 10
Medium-sized Companies	Talkwalker Score 8.6 out of 10	Talkwalker Score 8.6 out of 10
Enterprises	Talkwalker Score 8.6 out of 10	Talkwalker Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Equifax Data-Driven Marketing	YouGov Audience Intelligence
Likelihood to Recommend	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Equifax Data-Driven Marketing	YouGov Audience Intelligence
Likelihood to Recommend	Equifax Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	YouGov No answers on this topic
Pros	Equifax Finding target markets Find target audience Find new geographical locations target Demographics Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	YouGov No answers on this topic
Cons	Equifax Sometimes working with large days sets can be cumbersome Intermittent performance issues Needs to be more scalable for a wide range of cloud service providers Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	YouGov No answers on this topic
Alternatives Considered	Equifax More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	YouGov No answers on this topic
Return on Investment	Equifax Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value Optimahub provides low cost, easy to use data analytics and visualizations Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	YouGov No answers on this topic
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