F5 Big-IP Advanced WAF vs. Shape Software

I believe that in industrial environments like ours where we have to have bare metal devices near the production environment combined with hybrid cloud, that is a good platform. That's a good use case. It optimizes traffic. It helps us stay more secure in our data centers. Now with regards to that are fully operating in the cloud, I'm not really sure if we would make the same decision considering the option that I said to have something that is self-provision to avoid too much management of virtual machines on the cloud. So that's an area of improvement.

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Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• So the product definitely is helping us for sudden attacks through DDOS, some injection ingestion into UI URLs, and definitely it's capturing those and I definitely see that as an advantage for us. They can stop the hackers from using our endpoints.

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• Platform integrations
• Pacing accuracy
• Automated notifications

• The UI for events. E.g., clicking the "Accept" button does nothing.
• Traffic learning suggestions are often very incorrect. We were originally suggested to use "Automatic" learning, and had to completely scrap the policy due to the suggestions.
• "All in one" dashboard for viewing application URL/parameter overrides per policy.

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• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

We just love work with f5

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Most* of it is very intuitive and easy to use. The "Help" section is fairly fantastic. See some of my other comments about things like the "Traffic Learning" section being wildly wrong sometimes, and also the event logs with UI buttons that don't do anything. Overall though, it's an excellent product.

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Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

Highly knowledgeable engineers who understand complex networking and application-delivery issues.


Strong escalation paths — once a case reaches senior engineers, resolutions are fast and accurate.


Comprehensive documentation and many self-service resources for troubleshooting.


Clear communication with well-structured updates throughout the ticket lifecycle.


Excellent for critical incidents, with reliable guidance during high-severity outages.


Deep product expertise across BIG-IP, ASM/Advanced WAF, GTM/DNS, and modern F5 services.

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I never had the need or opportunity to work with support.

-Stable data path equals to less crashes -Almost all the features working as expected -Provides more granular controls in allowing false positives -Request evaluation is accurate -Irules feature is a plus

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Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

• One impact F5 Big-IP Advanced WAF has on our organization's overall business objectives is that F5 Big-IP Advanced WAF is security sensitive
• Another impact F5 Big-IP Advanced WAF has on our organization's overall business objectives is the F5 Big-IP Advanced WAF blocking feature

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• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility