Shape Software: Simple & Straightforward
Rating: 7 out of 10
October 31, 2023
BS
Vetted Review
Verified User
2 years of experience
We use shape to aggregate paid media spend from all platforms and pace that spend to meet client budgets. We also use it to provide budget-related notifications and warnings to make sure there is plenty of visibility on the team when it comes to each client's budget.
- Platform integrations
- Pacing accuracy
- Automated notifications
70%
7.0
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7.0
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50%
5.0
80%
8.0
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- Reliable protection against overspend
- Precise budget control
- Cross-platform visibility
Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.