Apple offers Final Cut Pro, a video editing platform featuring optimized for a high performance machines and supporting a wide range of quality effects.
$299.99
per license
Magisto
Score 10.0 out of 10
N/A
Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.
It's an excellent tool, but maybe too complicated for novice video makers...so not 10. Apart from this, the one thing that could be improved ( and maybe I am a novice and cannot find how to do this!!) is creating videos with much smaller file sizes. Most of the videos in 720 are over 1 GB, and I have to use third-party software to reduce the size ( e.g., Handbrake). This is the one thing I would improve. The rest of the software is very well designed. I would love to know more easily how to use some of the tools, but my usage is very limited anyway. I do not have to buy an annual license, which is fantastic. It is expensive to start using, but there are no annual fees afterward. Perfect for my business.
I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.
It would be great if Magisto would allow significantly longer videos—20 to 30 minutes. I've often wondered why Magisto focuses on shorter videos and only recently began allowing videos that are 10 minutes maximum.
I would love for Magisto to offer an affiliate program. I publish a lot of videos that I create in Magisto and refer it to many people in the education and dance industries. I would love to be able to do that as a paid affiliate and I'm sure others would as well.
Final Cut Pro is a great software package for editing, and obviously, good things require training to understand and comprehend what your are editing. I do not give a 10/10 because it would be easier to have a comprehensive manual inside the software, rather that researching or getting yourself trained.
Most of the support I need, I find online. While Apple has a Q/A section on their site, it's not always beneficial in answering the questions that I have. With that said, they regularly update the software, and when updates lead to crashes, they usually have another update not far behind.
I don't believe I've ever contacted Magisto for support, so I can't really say. The app has only frozen on me a couple of times (recently), and I usually log out and log back in and the error is fixed.
Implementing Final Cut Pro into the organization was a smooth transition from what we didn't had. We felt we went from zero to hero with this software, due to all the great features that we learned. We took some time in training staff on how to use the software but at the end, this was very useful and important.
Premiere and Final Cut are very similar is usage. Final Cut has less crashing and lag, but does not work well with Adobe products. You'd basically have to use all different softwares to use it best. Davinci is a different beast with a color grading portion that is unmatched by any other product. Although DaVinci is non-linear editing, so you essentially have to unlearn everything you know from Final Cut and Premiere.
The user experience via Magisto is cleaner and fresher. The professional plan for Animoto started at $29 per month in comparison to $9.99 per month at Magisto.
