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What is Magisto?

Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.

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Magisto has gained popularity among users for its ability to quickly create videos for social media, catering to a wide range of needs. …
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What is Magisto?

Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Magisto?

Magisto Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Magisto has gained popularity among users for its ability to quickly create videos for social media, catering to a wide range of needs. Users have found the software perfect for creating demos, explanations, and introductions for their social media platforms. With its basic video editing capabilities, Magisto is an ideal choice for those who require simple and interesting videos without the need for extensive editing skills. Users have reported being able to create marketing and client videos in under an hour, thanks to the option of using free stock templates or customizing their own videos.

The application has emerged as a valuable tool for businesses looking to create promotional videos without outsourcing. Not only does it save time but also money that would have been spent on professional video production services. Magisto has enabled users to expand their daily advertising efforts by producing high-quality videos, images, and animations. Its user-friendly interface makes it suitable for both personal and business video creation purposes. In addition, Magisto has been used effectively for running localized Facebook campaigns with limited budgets, providing users with an affordable way to test different videos.

Users have appreciated Magisto's cost-efficiency as it enables them to create their own videos instead of paying someone else for the task. This results in more value for their money while allowing them to maintain creative control over their content. Furthermore, the software's fast and straightforward approach to creating videos based on photographs has benefited users in their daily work, saving them time and effort.

From beginners looking to keep things simple to experienced marketers wanting worry-free video editing experiences, Magisto has been praised for its simplicity and ease of use. It has become one of the top choices for those seeking a convenient tool to create engaging videos effortlessly. Whether it's creating short stories or promoting products and promotions, Magisto offers a fun and easy way to produce social media content.

Magisto's versatility extends beyond personal use as it proves effective in improving visual presentations without expensive outside services. Single marketers and freelancers with limited budgets and no video production backgrounds have found it to be a powerful tool. They can now create compelling video blogs, reels, and other forms of content without spending excessive time on editing.

Magisto's impact extends to the influencer community as well, where it has gained popularity for creating cute and engaging videos that receive substantial engagement. It is particularly recommended for users interested in visually appealing videos and storytelling, with an emphasis on simplicity. The software has become a go-to option for influencers and content creators looking to make an impact on their social media audiences. Moreover, Magisto has emerged as a valuable tool for businesses looking to create ready-made videos for marketing purposes. The software provides a convenient way to create content in a video social format, making it suitable for various projects.

Magisto's capabilities extend to creating optimized social videos filmed on mobile devices. It allows users to capture and share branded videos that are optimized for social media platforms. This feature has proven effective in creating simple and fun videos for social media campaigns, including slideshows and marketing videos for businesses. Users have found Magisto to be extremely easy to use, enabling them to quickly create engaging videos even without prior experience.

Non-profit organizations have also benefitted from the cost-efficient nature of Magisto. It has become a go-to tool for training teams on how to effectively use the software, saving time and promoting efficient workflows. Customers have praised Magisto's ability to create compelling and cost-efficient videos for non-profits, helping them share their stories and inspire others.

Reviewers have expressed appreciation for the time-saving aspect of Magisto, as it significantly reduces the amount of time required to complete video projects. The software provides a hassle-free editing experience, allowing users to focus more on their creative vision rather than technicalities. This aspect has made Magisto a popular choice among users seeking an efficient and user-friendly solution for their video editing needs.

Overall, Magisto has proven itself as a versatile and user-friendly software that caters to a wide range of video creation needs. From social media content creation and business promotions to non-profit storytelling and influencer marketing, Magisto offers an accessible platform for users to create engaging videos with ease. Its simplicity, convenience, and cost-efficiency make it an attractive choice for both individuals and businesses alike.

Great Features and Easy Footage Management: Users have found Magisto to be an exceptional video editing tool with a wide range of features. They appreciate how easily the software manages their footage while making it look great. Magisto provides users with effective tools to achieve the desired look for their videos.

User-Friendly Interface: The interface of this video editing tool is user-friendly and easy to navigate. Users find it simple to use, making it accessible for anyone on the team. The web-based nature of Magisto adds to its simplicity, making it suitable for kids or inexperienced video editors.

Vast Library of Stock Photos and Videos: Users love the vast collection of stock photos and videos available in Magisto, along with the option to connect to a Vimeo account. They highly appreciate the extensive library of templates and music resources offered by Magisto. Some users specifically mention the availability of high-quality templates in the program.

High Monthly Subscription Pricing: Many users have expressed dissatisfaction with the high and expensive monthly subscription pricing of the software, making it unsuitable for new marketers. Some users felt that the cost was too steep for the value they received.

Limited Editing Tools: Several reviewers mentioned that the software lacks advanced editing features and customization options. Users found it frustrating that they were unable to edit videos created by the software, such as chopping up a long video or adjusting audio. They also mentioned that there is no option to add chapters or save a current film in the editor software.

Difficulty Canceling Subscription and Unhelpful Customer Service: Some users reported difficulty canceling their subscription and receiving unhelpful responses from customer service when seeking assistance. These users found this experience to be frustrating and advised others to stay away from the software due to poor customer service.

Users have provided several recommendations for Magisto based on their experiences. The most common recommendations are as follows:

  1. Users recommend using Magisto for creating fast and attractive videos. They believe that the software is user-friendly and produces beautiful videos, making it suitable for personal and business use. Some users specifically mention that Magisto is great for creating cute and engaging short videos.

  2. Another common recommendation is to take advantage of Magisto's free trial before considering purchasing the application. Users suggest trying the software to see if it meets their needs and preferences before committing to a subscription or license.

  3. Users also advise considering alternative software solutions, such as iMovie or bigger professional tools like FCPX or Adobe Clip, for better quality videos or more advanced editing options. While Magisto is praised for its ease of use and quick video creation, some users note that it may have limitations when it comes to more complex projects or professional usage.

In summary, users recommend Magisto as an easy-to-use tool for creating fast and visually appealing videos, particularly for personal use or social media content. They suggest trying the free trial first and considering other software options for more advanced video editing needs.

Attribute Ratings


(1-2 of 2)
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Saumirah McWoodson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Magisto to create slideshows and marketing videos for Dance Daze, Inc. We post the videos on various social media channels, and sometimes, also email the videos to families/clients.
  • Ease of use.
  • Unique compared to other options in the field.
  • Good variety of editing options.
  • It would be great if Magisto would allow significantly longer videos—20 to 30 minutes. I've often wondered why Magisto focuses on shorter videos and only recently began allowing videos that are 10 minutes maximum.
  • I would love for Magisto to offer an affiliate program. I publish a lot of videos that I create in Magisto and refer it to many people in the education and dance industries. I would love to be able to do that as a paid affiliate and I'm sure others would as well.
I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.
  • Grabs attention.
  • A good conversation piece.
  • I'm not sure if I have had any direct conversions after someone has seen a video I've created in Magisto.
I think Magisto is the best product when it comes to creating slideshows or quick videos for any business, brand, or individual. Other video editors have better options with regard to adding filters or transitions, though. But I believe that Magisto, besides these two factors, is a better overall package. I think that someone who wants to control every aspect of their video creation might not like Magisto.
I don't believe I've ever contacted Magisto for support, so I can't really say. The app has only frozen on me a couple of times (recently), and I usually log out and log back in and the error is fixed.
iMovie, Vimeo, Buffer
Score 10 out of 10
Vetted Review
Verified User
We use Magisto to create videos for our clients, to promote our work and to share the stories of our clients. We work with the Marketing and Fundraising departments of non-profit organizations to help them create engaging material that inspires. Magisto is extremely easy to use so we can either 1) Train teams on how to use the platform 2) Create cost-efficient videos for non-profits. The amount of time that Magisto saves is a massive benefit to all project holders.
  • The ease to upload, sort and edit videos.
  • The many options to add themes, music, and styles.
  • The ability to host, download and share all from within the same platform.
  • The themes can be improved upon. Most are too busy and take away from the video.
  • A longer video than 5 minutes would be a bonus on the professional plan.
  • Access to 1080p downloads at the professional plan level.
Magisto is well suited for any venture that wants to promote its work. From a short introduction video with a logo to a more in-depth editing project, Magisto has the tools needed. Magisto provides video analytics, email marketing tools and the ability to embed videos on any website for business users. If you don't want to do record video, just add a group of photos and create a video from them.
  • Our clients have reported an increase in their fundraising from using videos created in Magisto.
  • We have gained clients due to our customers sharing the videos made by us on their platforms.
The user experience via Magisto is cleaner and fresher. The professional plan for Animoto started at $29 per month in comparison to $9.99 per month at Magisto.
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