Firework vs. OptinMonster

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.

Incentivized

• It is incredibly easy to set up a campaign. They have dozens of templates that already look great, based on different goals or types, such as downloading an eBook, purchasing a product, an alert message, etc. You really just need to brand it to your liking. Adjustments are easy, too, as everything is drag and drop.
• The options for display rules are also incredible, too, especially if you use WordPress. Show campaigns on specific devices, pages, post types, or categories, and trigger campaigns based on exit intent, time on site, time on page, scroll depth, if they have or haven't seen it before, and many many more.
• OptinMonster also does a great job of helping their community. Their support team is very responsive and helpful, you can get access to an inner circle Facebook group of other users to learn best practices and they have OptinMonster University to learn how to use the platform better and learn strategies for digital marketing in general.

Incentivized

• There is no end date/time for campaigns to automatically turn them off.

Incentivized

I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.

Incentivized

They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.

Incentivized

Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.

Incentivized

• We use OptinMonster during every sale to ensure we get the most revenue possible.
• The campaign rules allow us to surface campaigns at the right time, to the right users, for optimal list growth.

Incentivized