Item: OptinMonster
Rating: 10
Author: Charles Combs

Overall Satisfaction with OptinMonster

Use Cases and Deployment Scope

We use OptinMonster to help grow our email list and during every sale to target the right set of customers. It is exclusively used by our Marketing team, which is a bit more technical, but the drag-and-drop builder makes it easy enough for anyone to build campaigns if needed.

Pros and Cons

Pros

Lots of pre-designed campaigns to choose from that are fully customizable.
Customizable CSS for each campaign is built in.

Cons

There is no end date/time for campaigns to automatically turn them off.

Return on Investment

We use OptinMonster during every sale to ensure we get the most revenue possible.
The campaign rules allow us to surface campaigns at the right time, to the right users, for optimal list growth.

Alternatives Considered

Justuno, Unbounce and Privy

We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!

Support Rating

I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.

Key Insights

Do you think OptinMonster delivers good value for the price?

Yes

Are you happy with OptinMonster's feature set?

Yes

Did OptinMonster live up to sales and marketing promises?

Yes

Did implementation of OptinMonster go as expected?

Yes

Would you buy OptinMonster again?

Yes

Other Software Used

ShipStation, Drip Ecommerce CRM, Facebook for Business, BigCommerce

Likelihood to Recommend

OptinMonster is perfect for small to medium sized businesses that need a solution for on-site marketing and email list growth. It integrates with every email marketing software I've ever heard of and more. The pre-designed campaigns and simple editor make it easy enough for a non-technical person to build powerful campaigns. More technical users can build campaigns from scratch to meet their needs.

Using OptinMonster

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using	Lots to learn

Easy Tasks

The drag-and-drop builder works great for novices and highly technical users.
You can customize your CSS for each campaign as needed.

Difficult Tasks

You have to remember to turn off your campaigns when they're over.

Mobile Interface Availability and Impressions

Usability

It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.

Comments

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OptinMonster does more than just help you grow your email list!