TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freshpaint

    Score6 out of 10
    N/AFreshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…

    $0

    Up to 1000 MTUs

    RudderStack

    Score2 out of 10
    N/ARudderStack’s agentic customer data platform (CDP) collects, unifies, and activates customer data through an integrated platform that uses an organization's data warehouse as its system of record. Governance tools enforce data quality and compliance within data pipelines, helping downstream systems receive activation-ready data. RudderStack’s artificial intelligence (AI) capabilities support how teams manage and apply customer data. Using RudderStack, data and business teams can access…

    $600

    per month

    Pricing
    FreshpaintRudderStack
    Editions & Modules
    No answers on this topic
    Starter
    $600
    per month
    Growth
    Custom
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    FreshpaintRudderStack
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    FreshpaintRudderStack
    Tag Management
    Comparison of Tag Management features of Freshpaint and RudderStack
    Feature
    Freshpaint
    9.3
    1 Ratings
    12% above category average
    RudderStack
    -
    Ratings
    Tag library10.01 Ratings00 Ratings
    Tag variable mapping10.01 Ratings00 Ratings
    Ease of writing custom tags9.01 Ratings00 Ratings
    Library of JavaScript extensions8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Freshpaint and RudderStack
    Feature
    Freshpaint
    8.0
    1 Ratings
    2% below category average
    RudderStack
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Freshpaint and RudderStack
    Feature
    Freshpaint
    8.5
    1 Ratings
    4% above category average
    RudderStack
    -
    Ratings
    Data Connectors9.01 Ratings00 Ratings
    Data Enhancement6.01 Ratings00 Ratings
    Data Ingestion9.01 Ratings00 Ratings
    Data Storage9.01 Ratings00 Ratings
    Data Visibility8.01 Ratings00 Ratings
    Event Data10.01 Ratings00 Ratings
    Best Alternatives
    FreshpaintRudderStack
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshpaintRudderStack
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    FreshpaintRudderStack
    Likelihood to Recommend
    Freshpaint
    To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
    Incentivized
    Read full review
    Rudderstack
    Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
    Incentivized
    Read full review
    Pros
    Freshpaint
    • live view to determine what events are already created
    • tagging events in real time
    Incentivized
    Read full review
    Rudderstack
    • Event streams
    • Reverse ETL
    • Identity resolution
    Incentivized
    Read full review
    Cons
    Freshpaint
    • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
    Incentivized
    Read full review
    Rudderstack
    • Alerting
    • Destination catalog
    Incentivized
    Read full review
    Alternatives Considered
    Freshpaint
    FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
    Incentivized
    Read full review
    Rudderstack
    Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
    Incentivized
    Read full review
    Return on Investment
    Freshpaint
    • able to demo effectiveness of new features/product enhancements
    Incentivized
    Read full review
    Rudderstack
    • Significant savings in developer resources
    • Faster moving product insights
    Incentivized
    Read full review
    ScreenShots

    Freshpaint Screenshots

    Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.