Freshpaint vs. Rudderstack

Freshpaint

Rudderstack

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Freshpaint	Score 7.4 out of 10	N/A	Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…	$0 Up to 1000 MTUs
Rudderstack	Score 2.0 out of 10	N/A	Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.	$600 per month

Pricing

Freshpaint

Rudderstack

Editions & Modules

No answers on this topic

Starter: $600
per month
Growth: Custom
Enterprise: Custom

Offerings

Pricing Offerings
Freshpaint	Rudderstack
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Features

Freshpaint

Rudderstack

Tag Management

Comparison of Tag Management features of Product A and Product B
	Freshpaint 9.3 1 Ratings 13% above category average	Rudderstack - Ratings
Tag library	10.01 Ratings	00 Ratings
Tag variable mapping	10.01 Ratings	00 Ratings
Ease of writing custom tags	9.01 Ratings	00 Ratings
Library of JavaScript extensions	8.01 Ratings	00 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Freshpaint 8.0 1 Ratings 2% below category average	Rudderstack - Ratings
Standard visitor segmentation	8.01 Ratings	00 Ratings
Behavioral visitor segmentation	8.01 Ratings	00 Ratings

Customer Data Management

Comparison of Customer Data Management features of Product A and Product B
	Freshpaint 8.5 1 Ratings 2% above category average	Rudderstack - Ratings
Data Connectors	9.01 Ratings	00 Ratings
Data Enhancement	6.01 Ratings	00 Ratings
Data Ingestion	9.01 Ratings	00 Ratings
Data Storage	9.01 Ratings	00 Ratings
Data Visibility	8.01 Ratings	00 Ratings
Event Data	10.01 Ratings	00 Ratings

Best Alternatives
	Freshpaint	Rudderstack
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Freshpaint	Rudderstack
Likelihood to Recommend	8.0 (1 ratings)	9.1 (1 ratings)

User Testimonials
	Freshpaint	Rudderstack
Likelihood to Recommend	Freshpaint To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset Incentivized GR gen r Product Operations Manager Read full review	Rudderstack Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms. Incentivized Verified User Anonymous Read full review
Pros	Freshpaint live view to determine what events are already created tagging events in real time Incentivized GR gen r Product Operations Manager Read full review	Rudderstack Event streams Reverse ETL Identity resolution Incentivized Verified User Anonymous Read full review
Cons	Freshpaint sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them Incentivized GR gen r Product Operations Manager Read full review	Rudderstack Alerting Destination catalog Incentivized Verified User Anonymous Read full review
Alternatives Considered	Freshpaint FullStory allows us to view what users are doing - works well in conjunction with Freshpaint Incentivized GR gen r Product Operations Manager Read full review	Rudderstack Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case Incentivized Verified User Anonymous Read full review
Return on Investment	Freshpaint able to demo effectiveness of new features/product enhancements Incentivized GR gen r Product Operations Manager Read full review	Rudderstack Significant savings in developer resources Faster moving product insights Incentivized Verified User Anonymous Read full review
ScreenShots	Freshpaint Screenshots