Frill is well suited for beginner or mid-level startups looking to get customer feedback on their products. If a business has a really well-suited product pipeline filled with features and is confused which one to build first, Frill is a really nice platform/product to have. You can get direct customer feedback and you can finally work on things that matter the most. It is less appropriate for someone who doesn't have a big product feature pipeline or roadmap in their mind.