Gartner Peer Insights is a technology review platform where users can review software they have experience with as well as view reviews from other users. These reviews are used to create interactive visualizations with customizable criteria.
N/A
MutualMind (discontinued)
Score5.6 out of 10
N/A
MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
Being able to pick from a variety of providers and gauge the true effects of the tested solution on their business. There are a tons of review catalogues on Peer Insights. These are precise and pertinent. To ensure that all member reviews are fair and free of spam, they examine and review each one. This is particularly useful because it addresses every topic and element of the program, including how much it will cost your company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Gartner Peer Insights has a rigorious validation process for reviews to ensure authenticity. Reviews can be more trusted by customers and reliable for decision making. Gartner Peer Insights also conducts indepth research on different technology solutions which provides more comrehensive understanding of the good and bad sides of software solution on the market. Gartner Peer Insights has diversed analyst expertise in different technology categories.
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.