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MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.Social Analytics Targeted to True Business NeedsMutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.,MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.,By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.,9,8,35,5,It helps us to tell the value story of our content marketing programs to retail and CPG clients in terms of share of voice changes, user engagement and intent to purchase.,,,Vendor implemented Implemented in-house,9,In-person training Self-taught,8,If someone has a basic understanding around social conversation analytics, this tool would not be hard to learn.,We have a very unique focus when it comes to measuring social conversation. MutualMind continues to ensure that our needs are met in this area.,8,7,8,8,Yes. We plan to integrate MutualMind data with our Social Fabric community platform.,,We negotiated an annual pricing structure for our long term profiles and quarterly discounts based on volume agreements.
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MutualMind
4 Ratings
Score 5.6 out of 101
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MutualMind Reviews

MutualMind
4 Ratings
Score 5.6 out of 101
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Brad Lawless profile photo
May 06, 2013

MutualMind Review: "Social Analytics Targeted to True Business Needs"

Score 8 out of 10
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  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
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About MutualMind

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics.

They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

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