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May 06, 2013
Social Analytics Targeted to True Business Needs
- MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
- MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
- In-person training
- Self-taught
MutualMind Scorecard Summary
About MutualMind
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics.
They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
Categories: Social Media Management, Social Media Monitoring