- MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
- MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
MutualMind Scorecard Summary
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics.
They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.