GatedContent.com vs. Novi Survey

GatedContent.com brings a lot to the Marketing Operations party, governance, standardization, etc, etc. but above everything else, if you're serious about growth marketing, GatedContent.com is essential in setting up a fully functioning attribution model. The best thing is that once the key data capture points are defined and built, end users don't need to worry about UTM and other key tracking parameters, they run in the background and plug into pre-exiting processes.

Novi Survey works really well as a cost-effective option for companies looking to provide surveys and polls to a larger audience. The cost helps provide a great incentive for users to learn the (more complicated) service and save previous templates to save time in the future. The platform enables users the opportunity to export survey / poll results to other formats (such as excel) and quantify the data more effectively. The platform does struggle in immediate availability for users - as there is a larger learning curve compared to other options out in the market. So, if one is looking for immediate speed and accessibility to a platform, they may want to look for another option. However, if there is a dedicated user who is willing to train and improve, then this may be the platform for you.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Novi Survey does a fantastic job of allowing users to create nearly unlimited templates for future use.
• The tool allows users to create surveys that work well for a variety of platforms including mobile applications
• The platform is extremely cost-effective. My company is extremely large and the average per-user cost is incredibly efficient

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The user-interface of Novi Survey is rather dated. There are many other survey tools that look more up to date.
• One has to spend a significantly larger amount of time in order to create surveys. The platform is much more manual than others.
• There is a lack of pre-made templates that can help new users out - especially among most standard types of surveys.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Easy to use for both admins and end users. The individual gate/form configuration is guided and simple with little scope for error. Admins are able to steer the configuration with mandatory fields etc. There is a comprehensive knowledgebase and a very response support team if knowledgebase doesn't cover the query.

Very responsive and capable support team, all with excellent product and industry knowledge. Also, access to the developers if required to help support, particularly during the onboarding, set up, and testing process.

Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an attribution perspective.

My company decided on primarily using Novi Survey based on the affordable rate for a large organization. Novi Survey is a quality survey / poll builder that aims for the more manual user. The platform works well in a variety of contexts and has plenty of options to help differentiate and brand your material appropriately. Novi Survey does not have all the bells and whistles directly out of the box but offers a toolkit fit for creating quality content and efficiently extracting the results.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Effective survey tool for an affordable price
• Learning the platform has increased end-user knowledge about survey logic
• Novi Survey offers compatibility between both desktop and mobile platforms - increasing accessibility for responses

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info